There are still many days of summer left, so when we stumbled across minnow swim’s beyond adorable swimwear line
, we knew we had to share it with you! Made and designed in California, minnow is a contemporary children’s swimwear label that embraces clean lines, simple details and crisp seaside breezes. Timeless yet modern, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the Pacific shore. We chatted with Morgan Smith, the founder and designer of minnow about how she developed the swimwear line.
GG: How did you decide to launch your business? Tell us a little more about Minnow Swim!
MS: We live by the ocean, so being in the water is a big part of our lifestyle. I had the hardest time finding, boy’s swimwear for my son that was functional and stylish. I was looking for a certain length that I couldn’t find, (and was also looking for an option that was clean, stylish, well-made etc.) Everything I came across had some kind of decal, cartoon or slogan. I just wanted something timeless, yet still fresh. The more I looked into creating my own line for my son, I noticed the girl’s market was lacking as well.
GG: What was your inspiration for Minnow Swim?
MS: My son, and also seaside living.
GG: How do you balance work and family?
MS: It’s not always easy, and I think there is no perfect scenario – whatever what works for you! Find out what that is, and go with it. Originally I thought I could just bounce my baby on my lap and answer emails, and quickly realized how hard it was for me to accomplish doing a good job at both simultaneously. I then choose to have childcare part-time (a couple days a week), so that when I am working I am focused, and then when I have days with my son I am present and all there with him.
GG: What’s the best part of running your own business?
MS: I love a flexible schedule, being a mom will always come first but I love that I also get to work on something I am passionate about and continue to practice my own skill-set/talents.