Did you know that moms make up about 30% of the creator economy right now? It’s not just more mommy bloggers, it’s female entrepreneurs, influencers, female content creators. What’s really wild is that more than 25% of TikTok users are moms. This presents a huge opportunity for moms, plus brands need content. How do you get on the right path to connecting with the brands that need your content? As I said, content creators are the new entrepreneurs.
So why does this matter to you, especially if you’re starting out as a content creator?
In the past, one of the most difficult parts of being a creator was that it was synonymous to influencer. Influencers were looked at for their audience or following, and that is no longer the case. If you have tried to be an influencer, or if you are an influencer, you know the struggle of building an audience. Building an audience is difficult. Brands have become super savvy and they know that they can use great content on their own channels. This is going to convert higher for them versus using an influencer who has 3 million followers and they have no idea if the audience is. Maybe it’s authentic, maybe it’s an organic audience, but they can’t know if the audience meets their demographic or if they’re actually going to convert.
I saw a woman on TikTok the other day who was a TikTok strategist. She was telling the story of an influencer that a brand paid with 3 million followers. The brand hired her to help them sell T-shirts. She only had to sell 26 t-shirts to her 3 million followers, but she could not sell 26 T-shirts, even having a huge following. It just doesn’t matter anymore. This is KEY to people starting out in content creation because you don’t need to have a huge following to be successful. Brands what to see that you can be your own entrepreneur, and create quality content, that fits their product or service and will convert for them.
But, the big caveat there is even though you don’t need to have a large audience or following, it’s still imperative to have an audience to serve. Especially if you want to make this your full-time career, you need to have a strong niche, or point of view – something relatable – you need to have somebody that the content is going to serve. This is where the entrepreneur idea comes in. If you are working for a brand, you are going to be serving their audience with the content that you create. If you don’t want to be a full-time content creator, you’re going to want to have an audience that you can help with your content because that’s going to make it even easier for you to connect with brands that go with your vibe for content creation, brands no longer care simply about your following size.
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