In March of 2015, Gugu Guru was launched as a way for moms to get personalized content and for brands to connect with moms. Over the years, we evolved – leaning into the creator economy to help brands collaborate with mom creators in meaningful ways.
In early 2022, we had an idea to create a community to help moms that want to work with brands. Fast-forward to today, our community has exploded into tens of thousands of moms. It’s just gotten too big to keep everything under one roof.
Serving both brands and creators has made it difficult to keep our messaging clear. That’s why we made the decision to officially separate the two and create a new business entity for Mom Creators, Inc. with one mission: to help one million moms thrive in the creator economy.
This transition won’t happen overnight. We’ve spent the last three years pouring our hearts into building this community, and I know shifting into this next phase will take time, patience, and intention.
What to expect next:
Over the next few months, we’ll be moving the Mom Creators community over to our Substack where you’ll receive emails about brand opportunities, have the opportunity to network and grow with other mom creators, along with getting mentorship directly from me and the team.
We’re launching in-person events for Mom Creators – we’ll be sharing more information about these soon!
Look out for our mentorship program for moms who are serious about becoming creators – from group coaching to guidance from industry experts and mega-creators to exclusive PR boxes – this is going to be one of our most exciting programs yet.
Get in early by visiting momcreators.substack.com
This next chapter is all about clarity and growth, and I’m so excited about what’s ahead. Thank you again for being a part of this journey!
