If you’re on TikTok or really any other social media channel at this point, you’ve probably seen that being mindful and demure is just about everywhere. The trend was started by TikToker Jools Lebron and has exploded across every niche.
Lebron created a comedic video about mindful and demure makeup and clothing in the workplace. From there, creators across TikTok have put out satirical content about how to be mindful, modest or demure in increasingly random situations.
From Netflix to e.l.f. cosmetics, many brands have hopped on the Mindful and Demure trend. Here are three ways brands can take advantage of the trend before the internet moves on to the next thing:
- Demonstrating your product. I love how Frida showed the No-Mess Pee Cup as a “Mindful and Demure” way to urinate. It’s fitting with the satire of the trend but also highlighting the innovation (dare I say it actually IS a more demure way to pee in a cup?!)
- Showing the user. Cerebelly did a great take on the trend by showing a baby loving the food in a messy and adorable way. Not quite demure but adorable nevertheless.
3. Educational content. Dr. Olivia Reyes AKA @thebabypt on TikTok hopped on the trend while addressing how certain baby gear should be used. It was edu-tainment.
