Baby Safety Month is Here
The Importance of Baby Safety Month: A Guide for Parents and Caregivers Every September, Baby Safety Month serves as an essential reminder for parents and caregivers to prioritize the safety…
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Gugu Guru
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Platforms for Mom Collabs
Brands seeking to amplify their reach and connect authentically with mom audiences are turning to collaborations with influential moms with connected communities. However, choosing the right platform to find and…
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Trends In Children’s Social-emotional Learning & Self-esteem
In recent years, the focus on children’s social-emotional learning (SEL) and self-esteem has gained significant momentum. As society becomes increasingly aware of the complexities of mental health and emotional well-being,…
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3 Ways Brands Can Hop on the Mindful and Demure Trend
If you’re on TikTok or really any other social media channel at this point, you’ve probably seen that being mindful and demure is just about everywhere. The trend was started…
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Breastfeeding Things I Like
World Breastfeeding Week, celebrated annually from August 1st to 7th, is a global initiative that highlights the vital importance of breastfeeding for both mothers and babies. Modern, innovative products have…
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A Brand’s Guide to Not to Getting Ghosted
In the digital age, the term “ghosting” has become a familiar part of our social vocabulary, particularly with online communication and interactions – either personal (e.g., dating apps) or professional.…
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Moms Are Getting Savvy for Back to School
As the summer break comes to an end, moms are gearing up for the annual back-to-school shopping spree and we’re seeing more than ever that many moms have already gotten…
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TikTok Shop Mom Creators
In 2024, TikTok Shop has become nothing short of a game-changer for creators in general but especially moms who are looking to create income streams for themselves – with some…
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Unschooling – School’s Out Forever
School’s Out for Summer, School’s Out Forever? Trend Report: The Rise of Unschooling An educational philosophy gaining a lot of traction on social media and in news outlets is the…
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The Good & Bad of Trad
The Rise of Trad Wives on Social Media In recent years, a growing trend has emerged on social media platforms: the “trad wife” movement. “Trad wife” is short for “traditional…
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