The Rise of Trad Wives on Social Media
In recent years, a growing trend has emerged on social media platforms: the “trad wife” movement. “Trad wife” is short for “traditional wife,” referring to women who embrace traditional gender roles, often including staying at home to take care of household duties and children while their husbands work outside the home. This movement like many others on social media is polarizing; garnering both admiration and harsh criticism, reflecting broader societal debates about gender roles, feminism, and modern family dynamics.
In fact, one of Gugu Guru’s managed creators, Victoria Yost, who formerly identified as a Trad Wife and has been featured as an icon of the movement in publications like PopSugar and SheSpeaks, is now rebranding herself.
“I was part of the original Trad Wife group that came online in 2018-2019 but I no longer subscribe to the current niche since it’s become very radicalized in recent months. I now identify more so as a Traditional Homemaker.”
Origins and Philosophy
The trad wife movement finds its roots in the nostalgia for mid-20th century family structures, where a single breadwinner supported the family and the wife managed the home. Proponents argue that these roles bring a sense of purpose, fulfillment, and stability. They often cite traditional values, religious beliefs, or personal preference as reasons for their lifestyle choices. Many trad wives emphasize the importance of homemaking skills, such as cooking, cleaning, and child-rearing, and often share tips and advice on these topics.
Social Media Influence
Social media has played a pivotal role in the resurgence of the trad wife movement. Platforms like Instagram, YouTube, and TikTok are filled with content from women who proudly identify as trad wives. Two of the most well-known being Nara Smith and Ballerina Farm. They share their daily routines, recipes, home decor ideas, and parenting tips. These influencers often present an idealized version of domestic life, complete with immaculate homes, well-behaved children, and happy marriages.
The Debate
While the Trad Wife trend has been gaining steam for years, Harrison Butker’s commencement speech generated even more discussion about the movement.
While the trad wife lifestyle appeals to some, it is not without controversy. Critics argue that it perpetuates outdated and restrictive gender norms, limiting women’s opportunities and reinforcing patriarchal structures. They contend that celebrating such roles can undermine the progress made by feminist movements in achieving gender equality. Additionally, the depiction of a perfect domestic life on social media can create unrealistic expectations and pressures for women who may not have the same resources or circumstances.
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