The two main types of influencer campaigns are gifted and paid. I can’t tell you which you should do without all the details because honestly it depends. But here is my personal opinion and some facts to help you make the best decision. My rule of thumb...
Most moms don’t know where to start when it comes to negotiating brand deals, but we can help! Although we can’t give you an exact number without discussing with you personally, we can let you know what factors to consider when setting your price. So much goes...
In the past couple of years you have probably seen the rise of Influencers on social media. But recently you may have heard the terms being used interchangeably, but there is a difference, so let’s get into it. In my mind all influencers are content creators....
You should have a running list of a few brands that you use and love personally. If you aren’t sure how to determine what brands to work with, we’ve got a post about it to get you started. You should have also done some light work on each of those brands, so...
Let’s talk about identifying your ideal brand partners. I asked mom creators, what are some of the ideal brands that you’re looking for? A lot of times I get “I want to work with Fendi, or I want to work for Gucci”. If you’re a super fan of those brands, that is...
First of all, you may be asking yourself, “Why even have a niche?” I hear a lot of aspiring creators say, “I don’t have a niche and I’m fine with it.” Well, in some ways, we agree – you don’t necessarily need to have a...
Ok, if you’re reading this it’s probably because you are interested in being a mom content creator and this is the post where I hype you up. Now, I’m not a motivational speaker, or anything like that, but I do want to just stress that if I can do...
First and foremost, let me use this blog post to say welcome! The team at Gugu Guru is so incredibly grateful that you’re visiting our blog today because we are guessing that you’re very likely a mom who wants to become a content creator and...
Are you a mom creator with a rapidly growing following and you’re interested in influencer management agencies or services? Here are four questions to ask yourself before you start looking to engage influencer management...
What is the audience factor? In the past, content creation and the creator economy was used a lot with influencer marketing. Although, I have a lot of experience working with influencers and in...
The 4-S Rule is my go-to for creating an irresistible pitch. Start by doing a little research. Think about what the brand wants, put yourself in the brand shoes. What do you think that they want...
Today I’m covering developing your initial portfolio. The best way to get a portfolio together is to create content, and then curate your best work. If you can create content for a brand, even...
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