If you’re not familiar with the term, “building in public” is the practice of transparency in building a business/product/service. In other words a constant peek behind the curtain – including all the ups & downs. Many modern founders...
Trend Report: Celebrating Diversity & Representation
In today’s increasingly diverse world, representation and inclusivity in children’s products are more important than ever. From toys and books to clothing and media, what children see and interact with daily shapes their understanding of themselves and others....
Baby Safety Month is Here
The Importance of Baby Safety Month: A Guide for Parents and Caregivers Every September, Baby Safety Month serves as an essential reminder for parents and caregivers to prioritize the safety of their little ones. The initiative, led by the Juvenile Products...
Platforms for Mom Collabs
Brands seeking to amplify their reach and connect authentically with mom audiences are turning to collaborations with influential moms with connected communities. However, choosing the right platform to find and manage these partnerships is key for maximizing success....
Trends In Children’s Social-emotional Learning & Self-esteem
In recent years, the focus on children’s social-emotional learning (SEL) and self-esteem has gained significant momentum. As society becomes increasingly aware of the complexities of mental health and emotional well-being, SEL has emerged as a critical component...
3 Ways Brands Can Hop on the Mindful and Demure Trend
If you’re on TikTok or really any other social media channel at this point, you’ve probably seen that being mindful and demure is just about everywhere. The trend was started by TikToker Jools Lebron and has exploded across every niche. Lebron created a...
Breastfeeding Things I Like
World Breastfeeding Week, celebrated annually from August 1st to 7th, is a global initiative that highlights the vital importance of breastfeeding for both mothers and babies. Modern, innovative products have revolutionized the breastfeeding and pumping experience,...
A Brand’s Guide to Not to Getting Ghosted
In the digital age, the term “ghosting” has become a familiar part of our social vocabulary, particularly with online communication and interactions – either personal (e.g., dating apps) or professional. Ghosting refers to the sudden and unexplained...
Moms Are Getting Savvy for Back to School
As the summer break comes to an end, moms are gearing up for the annual back-to-school shopping spree and we’re seeing more than ever that many moms have already gotten a head start in an effort to save. With inflation impacting everyday expenses and economic...