Brands seeking to amplify their reach and connect authentically with mom audiences are turning to collaborations with influential moms with connected communities. However, choosing the right platform to find and manage these partnerships is key for maximizing success.
With a plethora of platforms available, each offering pros and cons, this post will explore the existing platforms for brands to collaborate with mom influencers. While you can often find reviews of these platforms from the brand’s perspective, we’ve included the mom influencer’s perspective for some of these platforms.
Note to reader: The general consensus from more seasoned creators is that they don’t need more gifted collabs and prioritize paid collaborations unless they really want the product or it is of high monetary value.
Mom Creators – Of course, I am going to start with our very own community. Quite simply, Mom Creators simplifies brand x mom collaborations. Brands & Moms thrive when partnered effectively, but finding the right partners can be a hassle for both parties. We built a community of high-quality mom creators to help both brands and moms flourish.
Billo – Billo is a UGC marketplace where growing brands go to get high-quality, professional video ads from diverse, unique creators. Note that UGC is different from influencer marketing because it is just content creation – creators are not expected to “influence”, i.e., post to their respective social feeds.
“Billo the pay is just so low most of the time it doesn’t feel worth it!” – Caitlin
“I haven’t used it; not found anything I like.” – Denisse
“I applied and applied to gigs and never got any.” -Morgan
Cohley – Cohley is a content generation platform that helps brands create marketing assets through user-generated content (UGC), visual assets, and text reviews. Cohley’s content can be used on platforms like TikTok, Instagram, and ecommerce storefronts.
“[One of] my favorites. I love how Cohley has both UGC and Influencer campaigns.” -Caitlin
“Good collabs and payment on there but I’ve only been accepted to one so far in about 3ish months.” – Morgan
“My FAVORITE, have been selected for Cybex three times through them and love that this is my highest paid platform , I always find really good paid deals here.” – Denisse
Insense – Insense is an influencer marketing platform for brands to scale paid social campaigns through user generated content & whitelisted ads.
“Not a fan , some payouts are too low.” – Denisse
“Got ghosted many times or the brands ask for an unreasonable amount of edits/time spent for low pay. Probably works great if you’re a large, more experienced creator. Products are very random too.” — Kaitlyn
“I’ve had some amazing campaigns on here so there are definitely some great brands, but most of the time the app is a little hard to use, brands don’t respond, and there is a lot of product gifting now.” – Caitlin
“I haven’t gotten a paid [collab]. Lots of ghosting.” – Amanda
“It isn’t bad, a lot of times your get ghosted.” – Morgan
JoinBrands – JoinBrands is a platform that connects brands with content creators. JoinBrands helps brands streamline content creation, influencer marketing, and social posting. Brands can license branded content for multiple products from a single account. JoinBrands also offers ready-to-showcase UGC assets and whitelisted ads.
“Another good app when first starting out to build a portfolio! Lots of RANDOM brands and the app takes a cut of the pay.” – Caitlin
“Seems like weird Amazon products.” – Morgan
“Only use [for] jobs that have high pay and that products are shipped.” – Denisse
minisocial – Minisocial is a fully-managed platform that pairs brands with micro influencer creators who produce user generated content.
“I think they have great quality products, the staff are very helpful with troubleshooting any issues with campaigns. Almost all are gifted, not paid.” – Kaitlyn
“I have only done one campaign with Mini Social but they were very responsive and it was easy. Mostly gifted campaigns.” – Caitlin
“Minisocial has good brands but I don’t do gifted collabs.” – Denisse
Popular Pays – Popular Pays is a platform that connects brands and content creators to collaborate on content creation and marketing campaigns. It’s designed to help brands scale their content creation efforts and launch marketing campaigns without having to use multiple platforms.
“[One of my] favorites. Popular Pays works with really good brands and compensates fairly from my experience.” – Caitlin
“You need 10k followers on TT/IG to even be considered most of the time.” – Morgan
Social Cat – Social Cat is a platform that helps brands and influencers connect and collaborate for social media marketing. It’s designed to be accessible for small businesses and agencies, and can help them improve their social media presence through partnerships with micro-influencers.
“Social Cat is mostly gifted but it was great when I was first starting out to connect with brands!” – Caitlin
“Mainly gifted but I’ve negotiated a few paid from there.” – Denisse
Trend – Trend connects brands with content creators in order to scale user-generated content across a variety of platforms.
“I have had an amazing time working with brands in trend.” – Chelsea
“I like it and use it but I’m selective since pay is low, but have gotten really good paid campaigns that started here like UPPAbaby and Lindt.” – Denisse
