If you’re not familiar with the term, “building in public” is the practice of transparency in building a business/product/service. In other words a constant peek behind the curtain – including all the ups & downs.
Many modern founders – especially those of mom-focused businesses, feel that building in public is the ultimate community builder.
Recently I formed a new corporation – Mom Creators. My vision is to take our massive network of influential moms and create a platform that simplifies brand x mom collaborations in a way that’s never been done before (but that is much needed.) If you’re curious to follow along, find me on LinkedIn here.
This trend report features some of the founders who have been openly sharing their journeys and inspiring me on LinkedIn:
Zoya Lehrer – Zoya is the co-founder & CEO of Orgo – a portmanteau of “organization on the go.” Orgo is a new shared calendar for the active family “where sports parents get the right players, to the right places, on time.” Her LinkedIn states she is building in public a logistics platform for daily life. Follow her on LinkedIn here.
Milana Kleidman -Milana is the founder of Klok Kids – helping families navigate cold weather dressing through thoughtfully designed apparel & accessories. Milana also shares the brand’s journey on Instagram. Follow her on LinkedIn here.
Kevin Lavelle -Kevin is the co-founder and CEO at Harbor. Harbor offers the first and only baby monitoring system with a dedicated, local Monitor that works without internet. A seasoned entrepreneur / founder, Kevin’s behind the scenes content includes his wins and setbacks as well as insights into his fundraising rounds. Follow him on LinkedIn here.
Nomiki Petrolla – Finally, while Nomiki isn’t in the “mom space” per se, she’s a mom and helping other women/moms build so I want to shout her out plus her content is awesome. Nomiki is founder of PDS Lab, which helps non-tech women build tech – with a focus on MVPs (minimum viable product.) Follow her on LinkedIn here.
