The Gugu Guru team first fell in love with Softsie when Live Sweet Photography included them in the registry ideas for adoption mamas. When our team got our hands on some to try, we fell head over heels for their modern designs, adorable fit, but most of all – how incredibly soft they are – hence the name! Why are Softsie pajamas, hats, and bibs SO soft? Read on to find out!

You can find Softsie on their website, Instagram, and Facebook.

Natalie started Softsie after her daughter was suffering from itchy eczema and dry skin; after struggling to reapply lotion on a squirmy baby all day long, Natalie stumbled upon a brilliant idea – why not infuse her pajamas with lotions and oils to help moisturize and hydrate her baby’s skin all night long? And from there, Softsie was born!

Infused into the Softsie Footie are Aloe Vera, Jojoba Oil, and Vitamin E. These ingredients are infused into our fabric through a capsulation process. Microscopic, airtight and waterproof capsules are applied by immersing or “dipping” knitted fabric in a controlled laboratory setting. The fabric is then laid out to dry, and as the fabric dries, the infusion becomes deeply embedded into the yarns of the fabric. The capsules open to release the treatment only when the fabric is touched or rubbed by human skin. Essentially, every time an infused garment is worn, the capsules break open and the materials are released gently.

The Softsie clothing is made of a cotton jersey fleece with the following properties (47% modal, 47% cotton, and 6% lycra). Their fabric is of medium weight and incredibly, super-duper, buttery soft. The fabric is cozy yet breathable, and can be worn comfortably all year round. The infused products are organic, all-natural, hypoallergenic, Fragrance-free, Nut-free, Dairy-free, and Vegan – plus everything is machine washable! Softsie is made in the United States and offers gender neutral, modern colors and prints that are fun and stylish. These would make a wonderful baby shower gift!

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