In 2024, TikTok Shop has become nothing short of a game-changer for creators in general but especially moms who are looking to create income streams for themselves – with some earning thousands a week in commissions.
Moms have tremendous buying power and influence; controlling 85% of household spending. With TikTok Shop, mom creators can tag products directly in their videos, making it effortless for viewers to purchase items showcased in their favorite content.
Moms are known for their honest and relatable content. By recommending products they genuinely use and love, they build trust with their audience. TikTok Shop allows them to tag these products directly in their videos, making it easy for followers to purchase items they endorse. The seamless transition from authentic content to shopping leads to higher conversion rates.
Through TikTok Shop’s affiliate marketing, moms earn commissions on sales generated from their unique referral links. This setup is ideal for moms who want to promote products from brands they believe in without the need to handle inventory or any fulfillment logistics.
Moms are finding that live shopping events can be especially lucrative on TikTok. These events have become a popular format where mom creators showcase and sell products in real-time. These interactive sessions allow for immediate viewer engagement, driving spontaneous purchases and creating a sense of urgency and excitement.
What also works is “edu-tainment” shopping content. Moms create educational content that resonates with other parents. From meal prep ideas to homeschooling tips, these informative videos often feature products that make parenting easier. By incorporating these products into their TikTok Shop content, moms provide practical solutions while earning commissions.
Brands are always eager to partner with mom influencers who have built loyal and engaged communities. TikTok Shop allows brands to harness the power of moms on a performance-based basis, which is a win-win all around.
Two mom creators who help other moms get started & earning on TikTok Shop are Steph of @Steph_Murphy and Keighly of @khthreedigital
