World Breastfeeding Week, celebrated annually from August 1st to 7th, is a global initiative that highlights the vital importance of breastfeeding for both mothers and babies. Modern, innovative products have revolutionized the breastfeeding and pumping experience, making it more convenient and comfortable for mothers everywhere.
For today’s modern mom, innovation is key but so is the brand identity and design. I have seen incredible products fall to the wayside because the company does not have a strategy or intention behind how the brand is represented visually be it on social media, the website or any other touchpoint.
This week, we celebrate not only the innovative products that support mothers in their journey, but also those brands who have thoughtful branding and design.
Swehl – Swehl is a platform that combines physical tools and digital products to transform the breastfeeding experience from overly medical to a lifestyle. The company aims to reimagine the breastfeeding journey with its platform.
Dockatot – The Dockatot La Maman nursing wedge features a firmer-than-average, crescent shape that supports baby during feeding.
Cimilre – Cimilre allows you to personalize your breast pump with a variety of skins to choose from. Until now, most breast pumps have come in a single color without a pattern. What fun is that? Choose from Cimilre’s collection of fashionable and fun skin designs to celebrate your personal style.
Leche – Leche transforms breast milk into shelf-stable powder for greater flexibility and convenience.
