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As the summer break comes to an end, moms are gearing up for the annual back-to-school shopping spree and we’re seeing more than ever that many moms have already gotten a head start in an effort to save. With inflation impacting everyday expenses and economic...

In 2024, TikTok Shop has become nothing short of a game-changer for creators in general but especially moms who are looking to create income streams for themselves – with some earning thousands a week in commissions. Moms have tremendous buying power and influence;...

School’s Out for Summer, School’s Out Forever? Trend Report: The Rise of Unschooling An educational philosophy gaining a lot of traction on social media and in news outlets is the method of “Unschooling”, an approach to education that emphasizes child-led learning...

The Rise of Trad Wives on Social Media In recent years, a growing trend has emerged on social media platforms: the “trad wife” movement. “Trad wife” is short for “traditional wife,” referring to women who embrace traditional gender...

In the battle against picky eaters, parents and caregivers are always on the lookout for innovative strategies to get children to consume more fruits & vegetables. One surprisingly effective approach? Using cartoon characters to promote healthy eating habits. JUST...

In the dynamic world of parenting, innovative brands are continually transforming the mom and baby categories with groundbreaking products that offer enhanced experiences for both parents and their little ones. Three standout brands —Nanobébé, Annabella Techno, and...

Parenting today is more fast-paced than ever – speaking from experience as both a soccer mom and a theater kid mom. Modern parents juggle multiple responsibilities for each child starting pretty much Day 1, from managing their children’s school schedules...

Many parents, particularly moms, are increasingly hesitant to share their children’s faces on social media for several reasons. Privacy, safety and unwanted attention to name a few. While the movement to leave kids out of content has been gaining momentum for a while,...