Say hey to Mom Creator Shannon Willett. Shannon helps new and expecting parents navigate the baby market by creating in-depth product reviews, educating on the pros and cons of a product, and demonstrating its use. With two littles of her own, she loves trying new products and working with brands to showcase the value they can add to a parent’s busy life.
Gugu Gugu: Tell us your favorite thing to do when you’re not creating content.
Shannon Willett: I’ve recently taken up Sourdough baking and love getting to make breads, pastries, and more!
GG: What is your favorite snack?
SW: Target’s Peanut Butter Monster Cookie Trail Mix.
GG: What kind of content do you love to create?
SW: I love creating thorough product reviews that help parents envision using the product with their little one!
GG: What are your top 5 Mom Must-Haves?
SW: Stanley Water Cup (I didn’t want to love it but it’s so good), a Village, an OB/GYN you trust with your life, caffeine, and a good pair of jeans you feel confident in!
GG: What are some of your favorite products and brands?
SW: Kindred Bravely, Spectra breast pumps, Baby Jogger strollers, Nuna Pipa car seat, Ford Motor Company (I refuse to buy any other brand), Fat Brain Toys, Boon, FridaBaby/FridaMom
Be sure to check out Mom Creator Shannon Willett on Tiktok, Instagram, and her Pillar site.
