Gugu Guru simplifies collaborations with mom creators.

Teaching brands how to build mom creator communities.

baby style

Product Discovery: Finn + Emma

by 2 Comments

When registering for baby items, and here at Gugu Guru, we often look for products which are not only safe on baby’s skin, but stylish too! Which is why we’re big fans of Finn + Emma, a 100% organic baby clothing, toys, play gyms, and accessories one-stop-shop. Finn + Emma is a blend of classic and contemporary, modern and whimsical, stylish and utilitarian baby items, all of which are free from any toxic chemicals. Finn + Emma believes that beautiful and healthy baby items can be both sustainable and stylish; there is no need to sacrifice style to keep your baby safe from chemicals!

F+E 1

As baby spends a lot of time rolling around on the floor, Finn + Emma has designed a play gym which will follow your little one into toddlerhood. Made from a 100% birch wood frame finished with non-toxic stains and lacquers (free of lead, phthalate, nickel, mercury, and VOC’s), the play gym is both helpful for baby to learn motor skills as well as stylish for any room in your house. All of the attached wooden toys, beyond being adorable, are non-toxic, made from all natural untreated indian hardwood buffed with vegetable seed wax. The knit dolls were made with phthalate-free rattles inside and hand knit from organic cotton. All of the toys from any of the gyms are interchangeable and can also be used on your stroller bar or a high chair!

F+E2

As a perfect companion to the play gym, baby will love spending tummy time and beyond on the colorful and non-toxic play mat. Finn + Emma’s play mats are made from super soft organic cotton and non-toxic, eco-friendly dyes. The light padding makes it also a perfect changing mat or stroller liner; as an added plus, the play mats are easily washed in your regular washing machine.

F+E Robot

The new Robot Collection is a modern twist on classic apparel and baby toys. Adorable for both boys and girls, this collection features clothing, bandanas, teethers, play gyms, play mats, and toys – all with a fun robot and space theme!

F+E Hipster

Using a more subtle pink-toned palette, the new Hipster Collection, chock full of toys, clothing, rattles, blankets, and more, is perfect for the baby girl in your life. Full of adorable little dolls, bikes, and geometric shapes, this stylish collection would make a perfect baby shower gift. Both the Hipster and Robot collections feature dolls, teethers and rattles which have loops on them, and will attach to any of Finn + Emma’s play gyms or mats.

Trend Spotter: Just For You

by 1 Comment

1. Limited Edition Personalized Mint & Salmon Headwraps ($20) available from Jennifer Ann Put your little girl’s name on one of our headwraps and she’ll have a truly one-of-a-kind and unique headwrap! Great for babies and toddlers.

2. Organic Personalized Baby Blanket and Hat Set ($17.50+) available from Petunia on Etsy. Super soft and stretchy organic interlock knit fabric printed with my digital designs. They look so cute tightly wrapped around your little one. It makes a brilliant baby gift and looks wonderful in pictures. It is sure to be an instant favorite.

3. Personalized Pacifier clip ($16.422) available from Boiteadoudou on Etsy.Handmade with wooden beads and acrylic or wooden letters, the pacifier-clip measure 8 inches to avoid any risk of strangulation of the child. The cord used is a 100% Polyester.

4. Custom Wooden Name Sign available from lucysletters123 on Etsy. (Starting at $50) Our name signs are 100% customized just for you and make wonderful keepsakes for your homes and nurseries. Each custom sign is hand-cut, hand-sanded and painted by me.

5. St. Tropez Stroller Blanket ($12) available from Pottery Barn Kids. This soft design keeps little ones comfortable and stylish with its tile-inspired pattern.

6. CUSTOM ‘STANDARD BANNER’ ($9) available from Daydreams and Dandelions. All custom banners are hand painted and custom made to suit your wishes.

7. Little Miss – Little Mister($19)available from Newborn Must Haves. The onesies are made of 100% cotton and will be made every friday. All orders before thursday 11:00 AM are made and send on Friday. Newborn Musthaves print the onesies themselves, with professional equipment (no iron).

Trend Spotter: Sweet Tooth

by Leave a Comment

1. Silicone Teether for Baby ($24.00) available from Shop Glitter and Spice on Etsy. Oreo cookie lovers unite! These fabulous teethers are deliciously amazing for any teething babe!

2. The Collette ($25) available from LexyPexy. Oui, oui, this buttery biscuit is safe from all chemicals and toxins! It’s made from all- natural, sustainable rock-hard maple wood which is naturally antibacterial and non-splintering. The intricate design is permanently etched into the wood, featuring both the front and back details of the cookie. Each piece is hand-finished, sanded smooth, and stamped with the LexyPexy logo and the words ‘Made in NYC’. For little gourmands in the making.

3. Kawaii C’est Bon Macaron T-shirt($33 CAN) available on Whistle & Flute Clothing. C’est Bon! Our 6 colour Macaron design is super soft, super kawaii and goes with everything!

4. Felt macarons garland available from Macaroniz on Etsy. ($149.37 Israeli)Sweeten your room with a Macaroniz garland. This sweet light blue macarons with blue filling garland can add the perfect touch to your nursery, kids room, playroom, baby showers, parties and as a decoration piece that would make a great addition to any home.

5. Organic Reversible Baby Snap Bib Bandana – Milk and Cookies ($8.50) available from KEWE Clothing on Etsy. Don’t be fooled, these trendy organic bandanas aren’t just to keep the little one in your life looking fly! Declutter linen closets, diaper bags (and laundry baskets) with KEWE’s unique reversible bandana bibs!

6. Sweetie by Stacey Meacham (Starting at $24) available on Minted. Acid and lignin-free paper, deluxe pigment print

7. Adorable Baby Cupcake Hat($21.95+) available from Skye Knits for Baby on Etsy. This cute little cupcake beanie is perfect for precious newborn photos. Made of a very soft acrylic yarn with an adorable little cherry on top. YUMMY!!!!

8. Sorry I DONUT Do Naps T-shirt ($17) available from TDOT Kids.

Trend Spotter: Donuts

by Leave a Comment

1. PATENT PENDING- Swaddle Sack, Swaddle, Cocoon, Sleep Sack, Swaddle, Newborn, Blanket, Headband, Top Knot ($29.99 and up) available from Mint and Arrows on Etsy. This listing is for a cocoon sack with a matching beanie! The size fits 0-3 months with a weight of 6lbs-13lbs.

2. White Donut Nursing Pillow Cover with Rainbow Sprinkles – Donut Boppy Cover ($40) available from Necessary Cuteness on Etsy. Ready to ship. Soft and adorable, this white donut with rainbow sprinkles nursing pillow cover is made with quality anti-pill fleece and features an envelope (fold over) closure. No cold metal zipper or scratchy velcro here! Machine wash cold, lay flat to dry. All fabrics were prewashed to minimize shrinkage prior to sewing. Fits u-shaped nursing pillows such as Boppy brand. Each cover is handmade. Sprinkle placement may vary.Perfect to match to a nursery theme or to give a used boppy new life! Fleece covers are so soft and warm–babies love them. Please note: This is for the cover only. Pillow is NOT included.

3. Dormify® Reversible Donut Decorative Pillow Sweet dreams. Liven up your space with this playful donut decorative pillow with a printed text reverse—a guaranteed way to add a pop of color to any room.

4. SKY BLUE Loulou Lollipop Silicone Donut Teether with clip – baby shower, gift, teething toy, toy, silicone ($34.27 CAN) available from LouLouLollipopFinery on Etsy. Our couture teething accessories are stylish and on trend for the modern mama and caregivers yet safe and fun for babies!

5. Vans INFANT LATE NIGHT SLIP-ON CRIB ($25) available from Vans. Vans The Late Night Slip-On Crib, redesigned for a perfect fit in the style of the original Classic Slip-On, features heel pulls for easy on and off functionality, hidden gore, and a junk food design at the toe. A new print on the outsole mimics the iconic Vans waffle sole, and the addition of a Vans heel scab completes the classic look.

6. Sweet donut banner / handmade felt garland / sparkles birthday / nursery / party decor / candy ($6 and up) available at SewManUniverseMaster on Etsy. Guilt-free sweet donuts banner.They are about 5in wide, have topping of bead sparkles, and so yummy colors! Great party, nursery or kidsroom decoration. Fun, colourful and sweet. Choose as many donuts as you want in the colours of your choice. $6 = 1 felt donut

7. Donut Shop Rug ($299.99 and up) available at The Land of Nod. A rug that looks so good you may want to take a bite out of it. Although, we strongly recommend against that. The ingredient for this sweet Erin Jang design is 100% hand tufted wool.

Trend Spotter: Ink Dipped

by Leave a Comment

1. ORGANIC COTTON DIP-DYED BLOOMER ($29) available from House of Mia. Our bloomers are made from 100% USA organic cotton jersey, and offer a high quality braided elastic waistband. All seams are professionally serged for durability. All designs are designed by me, exclusively for House of Mia. pattern may vary.

2. Dip Dye Coverall ($16.95) available from Burts Bees Baby. This adorable 100% Organic cotton dip dye tank coverall is the perfect outfit for a warm spring day with its tank top straps and cross back feature. Also, the dip dye shading gives it a fresh, fun feel for your little bee.

3. Twinkle, Twinkle (starting at $20) available at Minted. Limited edition print by Amy Hall

4. A Teepee to Call Your Own (Dip Dye Denim) ($159.00) available from The Land of Nod. The unique look of our Dip Dye Denim Teepee comes from dipping the top half in rich, blue dye, causing it fade down for a beautiful ombre effect. While we think it looks amazing on this exclusive teepee, we don’t suggest you try doing the same to your actual house.

5. Ombre Romper, Harem style romper, Print Romper, Harem Jumper,Modern Baby, Unisex Clothes ($33) available from AnchoreDeep on Etsy. Handmade item. Jersey knit. Made to order.

Must Haves: Spring 2016

by Leave a Comment

1. Easter Floral Bonnet ($30) available from TopKnot Girl. Our Easter Floral Bonnet is a beautiful piece to add to your bebe’s essential wardrobe. A soft, classic floral fabric in an easter blue is teamed with a coordinating binding, creating a classic and stylish piece.

2. Tie Tank in Peach Haze ($36) available from Ultra Violet Kids. Ultra Violet Kids Tie Tank This tank top features functional ties at both shoulders and is a perfect addition to every girl’s wardrobe. This tank pairs perfectly with everything. 97% Rayon and 3% Spandex jersey Made in the USA and Ethically Manufactured

3. Freshly Picked Moccasins in Salt Water Taffy ($60) This playful purple Spring moccasin is a fan favorite, brought back due to popular demand! Don’t miss out on this limited edition moccasin for your little lady!

4. Padded Vest ($24.99) available from H&M. Padded vest with lined, detachable hood with padded ear appliqués. Zip at front and flounce at hem. Lined.

5. Vintage Bunny Teether ($15) available from Oli & Carol. Original designs from the sixties in soft natural tones, these charming and nostalgic animals will soon become baby’s favorite. Size: 10-14 cm. Made from 100% natural latex from Hevea trees with safe natural dyes. Ecologic and biodegradable hand made products. Easy to wash. Designed in Barcelona. Made in Morocco.

6. Gap Bunny Face Sweatshirt ($24.95) available at Gap. Soft sueded jersey. Long sleeves with banded cuffs, hem. Crewneck, stitched V at center. Textural applique at front.

7. Oh Joy!® Backpack Diaper Bag ($39.99) available at Target. Features: 2 Exterior Side Pockets, 2 Interior Pockets, Back Pocket, Backpack strap, Handle, Stroller strap, Zip Closure

8. SAILBOAT LONGALL W/ HAT ($57.95) available at Feltman Brothers. We cannot get over this stunning cotton longall with a white hand stitched sailboat on the yolk. Not only that but check out the two color stripes on the sleeves,little pockets and macthing hat. The round collar has mother of pearl buttons coming down on both sides of the longall. Your baby is sure to win the hearts of everyone who see him in this set.

Hers and His

by Leave a Comment

1. HERS: ‘Thistle’ Sleeveless Romper in Royal Blue, Magenta and Black on Mint ($78) available from Thief & Bandit. One of our newest designs for Fall/Winter 2015 is our ‘Thistle’ print. It features a variety of hand drawn thistles collected from our cottage in New Brunswick, Canada. This sleeveless royal blue, white, and gold on lavender romper is such a beautiful and unique piece. They wash beautifully and are very comfortable.

2. HIS: Chevron Graphic Romper ($32) available from Tea Collection. Classic chevron and few blue hues give this romper some serious standout style.

Obsession: Black and White

by Leave a Comment

1. I SPY Swaddle ($36) available from Wren & Rumor. Modern designed fabrics for your little ones. Custom designed swaddles printed and manufactured in Los Angeles. We worked hard to improved fabric quality as well as the printing process. Fabrics are screen printed so inks will not fade once laundered. We also use a heavier cotton than most jersey knits so the edges won’t roll once laundered.

2. Rachel Silicone Teething Necklace ($25) available from Mama & Little. The Rachel is the perfect statement necklace you’ve been looking for! Strung in a chic asymmetrical design that your little won’t resist playing with. It’s black & white color palette makes it perfect for any outfit, toss it in your diaper bag to accessorize on-the-go!

3. B&W Stripe Romper ($32) available from from Rad Revolution Kids. Made from a soft knit blend that will let your kids PLAY HARD while still staying stylish and comfy. Full length pant with ability to roll or leave long for all kid shapes and sizes! Don’t forget to customize by adding a pocket!

4. Aztec Pom Reversible Bib ($23.95) available from Billy Bib. A one of a kind bib that is drool worthy! our bibs are made to enhance your little ones outfit. each one comes fully reversible so you can easily style them. the Aztec bib comes with an ethnic black design on one side, a black & white square design on the other. it is trimmed with a cotton pom pom lace and has natural cotton string ties.

5. Emily & Meritt Activity Gym/strong> ($99) available at Pottery Barn. With black, white and gold stars and moons to see, feel and grab, this activity gym entertains and stimulates your baby during playtime. Imagined with fashion designers Emily Current and Meritt Elliott, it captures their bold aesthetic.

6. Kiss Your Mama Romper ($36.50) available at Storenvy. Black sleeved full length rompers printed with white ink and black cuffs or black and tan stripe cuffs.

7. vector 18″ pillow ($39.95) available at CB2. Surf’s up. Black lines embroider an abstract surfboard pattern on 100% bright white cotton. Designed by Brian Farrell, the idea was born while hanging out on the beach in New Jersey. “I’ve become obsessed with trying to create balance between lines and shapes, the main shapes in this design come from spending time watching surfers.”

Obsession X’s and O’s

by Leave a Comment

1. Valentine Set- One Tee and One Onesie ($25) available from LiveStyled on Etsy. Handmade and made to order.

2. Conversation Hoop XO Repeat on Etsy ($15) Wool blend felt, linen fabric, wooden hoop and embroidery thread.

3. XO Wall Décor from PBTeen ($169) Layer on bright design with this unique artwork. With bright pink over clean white, it brings near-neon and lovably chic style to your space.

4. Emily & Meritt XOXO Crib Fitted Sheet ($24) available at Pottery Barn. Transform your baby’s sleep space into a lovably chic, monochromatic destination with this organic cotton percale sheet. Imagined with fashion designers Emily Current and Meritt Elliott, it captures their adventurous aesthetic.

5. Levtex ‘Tic Tac Toe’ Accent Pillow ($39) available at Nordstrom. Add a playful, festive touch to your décor with a plush accent pillow, or make it a heartwarming gift for your favorite Valentine.