Did you know September is Baby Safety Month? September is Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association (JPMA). This year, JPMA is helping educate parents and caregivers on the importance of properly using straps on all juvenile products. 

Strap In For Safety

Keeping your baby safe and well is your number one goal as a parent so it goes without saying that you take every precaution when creating a safe environment.  But unfortunately, falls are still the leading cause of non-fatal injuries for all young children in the U.S. In fact, approximately 8,000 children are treated in emergency rooms for fall-related injuries every day. With these staggering statistics, be confident that you are doing everything right when it comes to your baby’s safety.

What Can You Do?

Direct supervision is a sure-fire way to prevent injury – watch, listen and stay near your child.  Strap In For Safety!

Child safety devices, like safety belts and straps, should always be used when available.

Straps and safety belts on baby gear reduce the risk of infant fall injuries.

For the safest product use, be sure to read and follow all manufacturer’s instructions and warning labels.

Whether it’s in the home or on the go, learn how to properly use straps on a variety of products and the importance of correctly using them EVERY time in order to keep baby safe.

Strap In For Safety

Visit www.babysafetymonth.org to learn more about creating the safest environment for your baby!


Amy Chezem is JPMA’s Senior Communications Manager and Baby Safety Month Program Director. Amy has managed the Baby Safety Month program for nearly two decades and helped expand the program creating one of JPMA’s largest consumer education and awareness programs to date.


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