• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Gugu Guru simplifies collaborations with mom creators.

Teaching brands how to build mom creator communities.

  • For Brands
  • For Creators

Safety

Mompreneur Spotlight: Monica Leonard of Molly’s Suds

by Gugu Guru Leave a Comment

Today’s Mompreneur Spotlight is on Monica Leonard, the founder of Molly’s Suds. Molly’s Suds create soaps, detergents, cleaners and more which are all safe for both the environment and your skin and body, both on the outside and inside. Molly’s Suds products are made with earth and plant derived ingredients. If there’s something which needs to be cleaned, Molly’s Suds has a healthy solution for it! 

monica abc kids expo booth

GG: How did you decide to launch your business? Tell us a little more about Molly Suds.

ML: We launched Molly’s Suds in 2008, 3 years after the loss of our daughter, Molly. I was a nurse and mom to 3 at the time she was born, and never would have expected a stillbirth. Though I have a faith in God, I wondered why she was not breathing, no life at birth, what did my body do different. As a pediatric nurse, lactation counselor, and mom to 3 other healthy children, I was struggling for answers. After a few months passed, we were pregnant again, and I started doing research about stillbirths. I came across a study that would change the course of our lives forever.

It was my moment… I felt duped by the system, fooled, defeated. I found out the chemicals that we come into contact with every day are not really regulated, alter our endocrine systems, are found in the cord blood of newborns, and are passed on for generations via DNA. It was outrageous. And who knew? No one knew including my obstetrician, coworkers, and family.

I felt like I needed to educate myself more on the chemicals my family and I were being exposed on a daily basis, and see where it took me.

Molly's Suds Starter Pack

I started small by filling a big black trash bag with all of the toxic products we had after researching the ingredients and discovering the negative effects they have on human health.

We were not left with much on the shelves. I started to learn more about ingredient integrity, and talked to people that were on the same quest for safer products. I talked to people in the environmental science, healthcare, alternative medicine, and chemical industries; and I didn’t stop there.

I really talked about it to anyone who would listen; a lot of family and friends thought I was nuts. They believed the products on grocery shelves were all completely safe, and that the household names we all came to know and trust were just fine.

At this point, I had given birth to a healthy baby boy following Molly’s stillbirth, and I was able to find better organic or natural alternatives to use in place of the conventional brands we had been using…except when it came to laundry detergent. It was the only product I could not seem to replace comfortably. We decided to work with an organic facility to help us perfect a product I worked on for a couple years. I ultimately found my audience at farmer’s markets, mom groups, La Leche League, and other similar places, and in late 2008, at a farmer’s market in Buford, GA we sold our first bucket of Molly’s Suds – the rest is history!

family photo

GG: How do you balance work and family?

ML: Work life balance is very important to me. It can be done – we just have to set limits. I’ve had a pretty experienced journey at the game of life, and realize that we don’t get these years back. I’m manufacturing and selling laundry detergent, and so I have to remind myself, it’s not heart surgery. Emails and calls can wait. After work hours, I spend time with my family, which in turn keeps me less stressed and more productive when I am working. I also have an extremely supportive and loving husband, whom I think is the key to my success in our family business.

leonard family

GG: What’s the best part of being a mompreneur?

ML: I love being a mompreneur because nobody can tell me I have to miss a field trip or performance, or find someone to watch my sick child. When I was a nurse, I missed a lot when it came to kids and family, because my shift always had to be covered. So I am thankful for the opportunity to be able to be there when I need to be. It’s hard work owning a company, and after the house winds down, I still may send out a few emails or sit on the patio with my husband to strategize. It’s good for the kids to see me working out of passion, making a difference, and allowing Molly’s little life make the world a better place one wash at a time!

Filed Under: Baby Registry, Baby Safety Zone, Baby Showers, Ecofriendly, Gift Ideas, Safety, Spring Cleaning Tagged With: mompreneur

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Daycare Must Haves Roundup!

by Gugu Guru Leave a Comment

The transition from baby being home to daycare can be perplexing: what are you supposed to bring? What does your baby need for the day? Gugu Guru interviewed many moms and daycare experts to find out exactly what your baby will need, and today we’re sharing our roundup of the must have products for daycare as well as sharing some tips to make the transition smoother.

Before you go back to work full time, we recommend that you do a test run for at least a couple weeks so you can get comfortable putting your baby in daycare. Dropping your baby off for a day or two in the weeks leading up to returning to work will help you establish a routine and feel more prepared mentally and emotionally.

Product Suggestions

BittaKidda

A “Safe” Lovie: Often times daycares don’t allow for lovies or blankies during naptime, as they can be a sleeping hazard; which is why we’re big fans of the BittaSack from Bitta Kidda! This 100% natural cotton sleepsack has two cotton velour lovies sewn onto the sleep sack, so baby can hold something soft while they are sleeping. These lovies will never get close to baby’s face, which means they are safe for even the smallest of babies to self-soothe with. If your baby loves to hold on to something while they sleep (which most do!), this is the perfect daycare accompaniment because it will help them get a great nap!

Family-Skincare

 

Sunscreen: Lots of daycares are wonderful about taking the babies and kids outside as much as possible! However, we got this great tip from mom Nicole F., “Don’t forget to bring sunscreen. Kids aren’t supposed to share!” Furthermore, as mom Beth K. said, “some of these daycares simply won’t apply the sunscreen,” and prefer the parents apply the sunscreen before the day begins. We’re big fans of Babo Botanicals sunscreen which is safe for baby’s skin and made without dairy, soy, peanuts, almonds, walnuts, SLS, sulfates, parabens, phthalates, fragrances, dyes, sodium chloride, formaldehyde, MEA, DEA, TEA, or most common allergens.

JakeNavyRed

Close-toed shoes: While less of an infant consideration, mama Emalee G. reminded us that “The kids need to have close-toed shoes and sandals, as well as sandals with backs on them!” With all the toddling and running around at daycare, often the daycares recommend close-toed shoes and sandals, and almost certainly no flip-flops! Lori M. added, “No slip-on shoes. The shoes must have laces or Velcro; slip-ons fall off too easily.” Looking for the perfect baby and toddler shoe for daycare? We recommend pediped shoes, which have a ton of styles to chose from, all with closed toes, safe straps, and are approved by the American Podiatric Medical Association for promoting healthy foot development.

Bambo7

Diapers: While cloth diapering is becoming very popular for many parents, many daycares don’t allow for cloth diapers. Here’s a hint: remind them about a reduction in trash with cloth and that could make them reconsider. If you’re unable to talk the facility into cloth diapering and looking for an eco-friendly, allergen-free, safe alternative to cloth diapers, we love Bambo Nature diapers. Made to fit your baby’s growing body, these diapers are free from chlorine, perfumes, optical brighteners and lotions, as well as phthalates, latex, and gluten. Bambo Nature diapers feature a breathable back-sheet, which ensures that the skin can breathe, keeping the skin drier and less prone to rash or infection. Bambo Nature also features hypoallergenic baby wipes and training pants for older toddlers.

 

inchbug-orbit-labels

Labels: How are you going to label all of these items for your baby? We are huge fans of Inchbug labels – which happened to be one of the most common brands named as a “must-have” by daycare moms! Their 3D custom Orbit labels are engraved with your baby’s name on them (in braille too!) and can fit on any sippy-cup, bottle, or cup – they are colorful and will ensure that your baby is drinking from the right container. Inchbug also sells adhesive labels, clothing labels, allergy labels and alerts, and even labels which can go in shoes! Put your baby’s name on everything with Inchbug labels.

Some final tips…

Besides the actual items which your baby will need, finding a daycare which fits all of your family’s needs can sometimes be overwhelming. We asked Lindsay Bliss, the owner of Kidspiration for some questions parents can ask when they tour a daycare. Her top five questions she said parents should ask as they tour a daycare, 1. What are the ratios of children to teachers? 2. What’s your sick policy? 3. What are the fees? Late fees? Early hour fees? 4. How can I communicate with you? 5. What materials do I need to bring and what do you provide?

Although the transition can be hard, here are some testimonials from other mamas: Vicki M. said, “My daughter is in kindergarten this year and I truly believe the curriculum she learned in daycare over the past three years has made her so bright and ready to be in the school setting! She knows how to sit, listen, pay attention, take turns, share. All things she learned by going to daycare!” As Trish N. exclaimed, “I am a full time working mom and both my kids have been in full time day care since three months old. It has been a great experience for me. They’re both very smart, they can sit still, listen to directions, use good manners. They are outgoing and are kind to other children.” Even though it’s a tough change for some parents, daycare can a wonderful place your baby can thrive, make friends, and learn social skills – as long as you’re prepared with all the necessary items, the transition can be smoother for both mama and baby!

Like what you see here? Enter to win a Daycare Bundle featuring all of these brands!
a Rafflecopter giveaway

 

Filed Under: Gear, Gugu Picks, Safety, Working Mom Tagged With: baby, baby essentials, registry

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Cause-Driven Baby Registry: Owlet

by Gugu Guru Leave a Comment

Continuing with our Cause-Driven Registry with Nicole Ryan, this week we feature a different kind of mission with Owlet baby monitors. Owlet aims to create the highest quality product for the value, and ultimately envisions a day where every baby goes home from the hospital with a monitor like Owlet. It’s what they call the “car seat effect”…

40 years ago, nobody used a car seat when driving with their baby. Babies were held in laps. 40 years ago, about 400 babies died each year in car crashes. Obviously, that has totally changed today. You can’t leave the hospital without a car seat. Somebody came up with the idea of an infant safety seat, something convenient that also kept your baby safe.

owletlfiestyle

When we look at babies who pass away due to breathing problems, it’s about 4,000 infants per year. This is 10x more of a problem than car seats ever solved. The occurrences of healthy infants passing away at home in the crib due to breathing issues is far too high, and many of these deaths are preventable.

Owlet is working toward a future where far fewer tragedies are happening to the infants we love so much. The ability to integrate medical technology in a baby sock is going to change that. Owlet wants to create a world where every baby comes home from the hospital with a health monitor like the Owlet sock. It just makes sense. Infant health monitoring will become standard, and Owlet will be a leader in that. Owlet can provide a platform that gathers and collects data of health in the home.

JMC_6269

Filed Under: Baby Registry, Baby Safety Zone, Baby Showers, Cause Driven, Gift Ideas, Newborns, Safety, Sleep Tagged With: charity, registry, technology

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Dadpreneur Spotlight: Nathan Day of LugBug

by Gugu Guru 1 Comment

As a parent, you know that lugging around an infant in a car seat is a lot of work – but, who wants to wake the baby and take them out just because the carseat is cumbersome? After new dad, Nathan Day, dislocated his shoulder lugging his baby daughter around in her carseat, he knew there had to be a better way. When he realized there was nothing else on the market to make carrying an infant seat easier and safer on the parent, he set out to develop his own.

LugBug is a lightweight, ergonomic and exceptionally strong little handle that adjusts to any single-handle baby carrier and offers a range of better, more comfortable and enjoyable carrying positions that support the arm and wrist. The LugBug is a necessity for any parent who needs to take the carrier in and out of the car, whether it’s to the park, grandma’s house, or daycare – why make it harder on yourself? Just attach the LugBug and ease the pain of carrying the carseat. Offered in six different colors, the LugBug handle works with all major carseats, and would make a great baby shower gift which new parents never even knew they needed!

LugBug1

GG: How and why did you start LugBug? Tell us the concept behind LugBug! 
ND: The idea of LugBug was born out of necessity after I dislocated my shoulder while lugging around my infant daughter in her car seat. After much research, I was shocked to discover there was nothing on the market to make baby carriers easier to hold. My idea was to build a sturdy, reliable and easy-to-use handle for parents to prevent strain-related injuries when lifting inherently awkward infant car seats.  The concept started with a sketch, which evolved into making LugBug a reality with molds, testing, patents and now manufacturing. The result is LugBug, a lightweight, ergonomic and exceptionally strong little handle that adjusts to any single-handle baby carrier. It offers a range of better, more comfortable and enjoyable carrying positions that ease tension on the wrist, forearm and shoulder.
 
GG: How do you balance work and family?
ND: The great thing about LugBug is it is a product for parents so when I work on LugBug a lot of time it involves my family. My wife was the product tester for quite a while before we launched it. And my kids are always up for seeing what LugBug is all about.
LugBug2
GG: What’s the best part of being a “Dadpreneur” and running your own business? 

ND: The best part of being a Dadpreneur is my girls love that I invented LugBug and they now come to me with their own little inventions. They see that their ideas can amount to anything and they love talking to me about their ideas and problems they want to solve. Thalia always tries to solve ways she can get more ice cream. Her latest idea was a freezer you could carry so the ice cream wouldn’t melt on you! I love fostering that creativity in them.

Filed Under: Baby Registry, Baby Safety Zone, Dad Style, Gift Ideas, Safety, Travel Tagged With: baby, for dad, registry, safety, travel

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Baby’s First Summer

by Gugu Guru 2 Comments

Beauty editor and new mom, Marina Klimasiewfski, chats with Dr. Elizabeth Hale who shares with us some tips on how to navigate your baby’s first summer…

DISCLAIMER: This article is not offering medical advice. Before making a purchase, please consult with your pediatrician about which sunscreen is right for you and your family.

After several months of wondering if my baby was wearing enough layers (for our very first outing I dressed him in a onesie, a footie, a sweater and a hat then basically sprinted the 10 steps from the car to the pediatrician’s door), the exceptionally hot Memorial Day weekend alerted me to new dangers I hadn’t even considered for my young one. How do babies plus sun, sand, and sea mix?! Turns out there is a whole world (and market!) of sunscreens and sun protective clothing to help manage just that concern. I interviewed Dr. Elizabeth Hale, Clinical Associate Professor of Dermatology at New York University School of Medicine, mom of three kids, avid marathoner, and consultant to Coppertone to find out what the experts tell their patients/parents for navigating baby’s first summer.

1. What should parents look for in sunscreens for infants?

Dr. Hale: “Keep in mind that newborns (anywhere up to six months) should not be in the direct sunlight and therefore should not be wearing sunscreen. After that age, a mild and non-irritating lotion can be applied that provides broad spectrum protection against UVA and UVB rays such as Coppertone Water BABIES SPF 70. The formula contains Vitamin E to moisturize the baby’s skin and is also hypoallergenic. There’s also Coppertone Water BABIES Pure + Simple, which contains an even gentler zinc oxide formula.”

2. How long is too long for an infant to be in the sun?

Dr. Hale: “For an infant, any amount of unprotected sun is too much. They should always be in the shade, with a hat and umbrella!”

3. What should parents do to protect their children’s scalp from sun exposure?

Dr. Hale advises doubling up on scalp protection, “On top of putting a hat on, parents should also keep in mind that sunscreen is important on the scalp as well. For babies, a regular sunscreen lotion can be rubbed on the scalp to prevent burning; for children, try an easy-application spray such as Coppertone Kids Continuous Spray.”

4. Many parents are eager for their child’s first beach day. How old does a child need to be before they can go in salt water? How about a chlorinated pool?

Dr. Hale: “Over six months old is the best age since infants don’t have strong immune systems quite yet. For chlorine, six months is key as well but keep in mind that chlorine pools are filled with chemicals that may irritate a child’s skin.”

5. Any other summer skincare tips for parents that you can offer?

Dr. Hale: “Don’t forget to take advantage of other sun protection options such as long-sleeved shirts and umbrellas. Babies’ skin is incredibly vulnerable due to the fact that it’s brand new, so it’s important to also replenish it after being exposed to sunlight and chemicals from the pool.”

For good measure I asked prominent Upper Westside Family Physician Dr. Jeremy Stoepker to share any additional thoughts on babies and sun. He echoed Dr. Hale’s sentiments that younger babies should be kept out the sun. Once a baby is 3-6 months he recommends a physical, rather than chemical, barrier, such as one containing zinc oxide. Finally, he notes the best resource for parents looking to see where sunscreens stand in terms of ingredient safety is the environmental working group website (ewg.org), which ranks various sunscreens annually.

After these chats I’ve successfully filled another Amazon cart with items I previously had no idea I needed. Having a baby will do that to you, it seems. Happy Summer!

Gugu Guru recommends that you check out Babo Botanicals sun protection. For more tips on summer products check out our article on summer baby must-haves.

Filed Under: Safety, Travel Tagged With: newborn, safety

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Introducing Elizabeth Granados and The House of NOA

by Gugu Guru Leave a Comment

As parents, we’re always concerned with our baby’s safety, so we strive to make our homes as safe for them as possible. But, we also want our homes to be stylish places for adults, too – which is why we love the concept behind The House of NOA! The House of NOA, founded by mompreneur Elizabeth Granados, creates traditional foam play mats for babies and kids – however, these are crafted with gorgeous designs – which are sure to add style to any room of your house. Elizabeth’s vision was to create a beautiful play mat both mama and baby would love. She teamed up with Illustrator and Designer, Sophia Vincent Guy, to create a unique and original design unlike any other play mat available. When you lay down the foam mat pieces, they create the illusion of a beautiful rug – but this “beautiful rug” is easy to clean and able to withstand the rough and tumble of a toddler! Unlike anything else on the market, the Little Nomad play mats are an elegant addition to any room of your house!

IMG_1351-1 (2)-1

GG: How did you decide to launch your business? Tell us a little more about Little Nomad.
E.G.: The idea for Little Nomad came to me long before I was ever pregnant with my first and only child. In fact, at the time I was struggling with infertility. A friend of mine invited me over to her gorgeous new home and upon opening the front door – the otherwise tastefully decorated family room was covered in tacky foam plats. I began to have visions of how they could be reimagined, but felt that maybe I didn’t have the authority to have an opinion on the matter since I wasn’t a Mother myself. Years later and several months after giving birth to my daughter, the idea resurfaced in my mind, but this time with the confidence I needed to turn the vision from dream to reality. I decided to launch on Kickstarter as a way to validate the product rather than using investor funding because I wanted to get close to my customers from the start. What better way to build a company than to attract a community of tribe members who have your back and believe in what you’re doing?

13217403_1680695488843981_499733368891076088_o

GG: How do you balance work and family?
E.G.: I started working on Little Nomad when my daughter Taliah was about 6 months old. As an entrepreneur, my mind is always thinking of ideas and ways to change or improve what I’m working on. Sometimes, it can be difficult to turn these thoughts off so that I can focus on my family.

Additionally, I feel like my iPhone can be a terrible distraction – so I try to keep it out of sight when I’m spending time with my daughter. With my husband in residency and working very long hours, my most cherished moments of the day are at about 5:30AM when my daughter gets up and we eat breakfast as a family. In this fast paced world, its important for me to always be mindful of what matters more than any email or Facebook post, my wonderful husband and daughter.

2

GG: What’s the best part of being an mompreneur?
E.G.: When I was nine years old, my Mother developed an educational board game. She took my brother and I with her to Taiwan to meet with manufacturers. I didnt realize the impact that had on me until recently. My Mom taught me to be a fearless entrepreneur, leading by example. I hope to show my daughter that as women, we can achieve any goal we set our minds to. I hope to give her the same gift that my Mom gave me.

Filed Under: Baby Safety Zone, Design, Gear, Safety Tagged With: baby, baby essentials, decor, mompreneur, registry

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

New Mom Series: Selecting a Crib Mattress

by Gugu Guru Leave a Comment

This is our fifth post in Gugu Guru’s New Mom Series, where we provide helpful information for new and expecting moms about preparing and registering for baby. For this Crib Mattress feature, we have partnered up with new mama Lindsey Bonnice of Live Sweet Photography; leading organic mattress brand Naturepedic and; the Baby Safety Zone powered by the JPMA (Juvenile Products Manufacturing Association). JPMA is a national trade organization representing 95% of the prenatal to preschool industry dedicated to the safe manufacturing and usage of products. NP Lindsey just recently brought home her new son, Baby Finn, and one of the biggest questions that any new parent has is, “Will my new baby be a good sleeper?” Creating a safe and comfortable sleep environment for baby is the best thing you can do to ensure the first years are happy and healthy. Most experts will tell you that the safest place for an infant or child to sleep is in a fully functional, properly assembled, JPMA-certified: crib, bassinet, cradle, play yard, or toddler bed. All of these require a mattress – so what should you look for? NP2 Babies spend 12 to 16 hours per day on their crib mattress, making the mattress the most prominent object in a child’s environment for the first three years of their life and one of the most important items on your baby registry. Np5Here’s how to ensure you have  the best crib mattress for baby. Always use a properly fitting mattress as infants can suffocate in gaps between a poorly fitting mattress and the crib sides or ends.  Also key is selecting a mattress with a waterproof surface, which is essential for keeping your baby’s environment hygienic and protected from mold and bacteria growth within the mattress. Np7

Gugu Guru selected Naturepedic’s Lightweight Organic Cotton Crib Mattress with Ultra Breathable Mattress Pad for Finn’s nursery – which meets or exceeds safety and quality standards. The Lightweight Organic Cotton Crib Mattress with Ultra-Breathable Mattress Pad is a 2-stage crib mattress for babies and toddlers. It fits snuggly in baby’s crib and is lightweight (under 12 pounds), comfortable, and functional for your child’s needs from infancy through toddlerhood.

The 2-stage feature is fantastic as baby grows; infants require a firm surface for safety but as they get older, it is safe for them and more comfortable to sleep on the softer side. The Naturepedic crib mattress is certified organic to the Global Organic Textile Standard (GOTS). This ensures that your crib mattress meets a healthy non-toxic standard and is truly organic. The Ultra organic cotton waterproof fabric is durable and acts as a barrier to moisture, dust mites, and bedbugs. The mattress is designed for safety and can be used with or without the Ultra-Breathable Mattress Pad. Plus it has been thoroughly tested for chemical emissions and passes all flammability standards without the need for flame retardant chemicals or other barriers. Np8 What we really love about this mattress is the Organic Cotton Ultra-Breathable Crib Mattress Pad. The mattress pad is made with certified organic cotton fabric quilted to a unique 3D airflow spacer, and dissipates heat and moisture to reduce sweating and overheating. Soils on the mattress pad won’t penetrate the waterproof mattress core.

Lindsey Bonnice is a NY and PA based portrait and newborn photographer and mother. Follow her and her adventures into new mommyhood on her Instagram at @LiveSweetPhotography.  Baby Finn’s nursery is featured on Project Nursery and you can see where to purchase some of the adorable decor here.

Naturepedic Naturepedic specializes in the design and manufacturing of quality organic mattresses for infants, toddlers, children and adults that promote natural and organic materials, a non-toxic design, fire-safety, and overall health & safety. All Naturepedic natural and organic mattresses have been designed with the help of pediatricians, chemists, and engineers. They are constructed by Amish craftsmen in our GOTS certified factory in beautiful Chagrin Falls, Ohio. Research and design is coordinated by G.E.M. Testing & Engineering Labs in Cleveland, Ohio.

Baby Safety Zone The Baby Safety Zone is an information hub and community for parents and caregivers. We’re helping make safety fun, one baby product at a time. Parents and caregivers are encouraged to immerse themselves in the Baby Safety Zone experience and become a part of a circle of parents dedicated to making their child’s first years, happy, safe and sound. The Baby Safety Zone is powered by the Juvenile Products Manufacturers Association. JPMA is a national trade organization representing 95% of the prenatal to preschool industry. Today, JPMA represents 250 companies in the United States, Canada, and Mexico who manufacture, import and/or distribute infant products such as cribs, car seats, strollers, bedding, and a wide range of accessories and decorative items. Visit the Baby Safety Zone at: https://babysafetyzone.org Learn more helpful tips for proper safe use of bassinets and cradles with Baby Safety Zone’s safety infographic here: JPMA-14-Consumer-Bassinet-Infographic-D5

Filed Under: Baby Registry, Baby Safety Zone, Ecofriendly, New Mom Series, Newborns, Safety Tagged With: baby, baby essentials, decor, ecofriendly, gifts, health, newborn, nursery, registry, safety

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Spotlight on Belly Armor

by Gugu Guru Leave a Comment

Earlier this year, we saw that Belly Armor – the definitive resource for expecting mothers and families to protect their children against the harmful effects of everyday radiation – launched a new line of infant hats with radiation shielding fabric. We couldn’t wait to get our hands on this adorable hat (available in either mouse or rabbit styles) and were incredibly impressed by the protecting features of the product, as well as its adorable, soft and snuggly construction.

Belly Armor Baby Hat Mouse

We knew of the Belly Armor brand from some of their award-winning products like the Belly Blanket but wanted to learn more about the founder and the brand’s overall mission, so we sat down with Aileen Chen Co-Founder & CEO of Belly Armor for this week’s mompreneur spotlight.

Aileen Chen

GG: How did you decide to launch your business? Tell us a little more about Belly Armor.
AC: When I became pregnant with my first child, I was a banking executive who was constantly connected to my various phone devices and laptop. Like most expectant mothers, I researched extensively on how to give my child the best start in life. All sources advised pregnant women to eat healthily, exercise, and avoid toxins like alcohol and certain chemicals – all of which I did diligently. However, one obvious component in my everyday life which concerned me, about which there was little advice, was the radiation-emitting devices that surrounded me at home and at work.

I wondered what their health impacts were. As I researched more into this “everyday radiation” exposure, I was shocked at what I discovered. Increasingly, research was indicating potential health risks from everyday radiation (non-ionizing radiation emitted by sources like cell phones, computers, wireless towers and power lines). Already it was well-accepted that this type of radiation can have a biological impact and there was much confusion and debate around how it impacts our health. The concern is greatest for young children and during pregnancy when DNA replication and cell growth are at their highest rates. Compounding the risk is the exponential growth in wireless technologies over the past decade – today’s children will be exposed to levels of radiation unprecedented in human history. There was an obvious gap between scientific knowledge and public awareness. As the health experts warned, if history is any indication, it can take years and even decades for scientific evidence to conclusively affirm health risks and then translate into policies to safeguard people. Such was the case with tobacco, lead, asbestos, and x-rays.

qRlf8LkQCU-Belly-Blanket-Chic-850x680

My co-founder and I started Belly Armor because we felt compelled to raise awareness about this emerging health issue and to design solutions to help people address it. Since then, we have launched products spanning maternity, nursery and fertility, enabling people to reduce their radiation exposure, while educating about the health issue in the US and our international markets. Our products have won several awards (like Pregnancy & Newborn’s Top Products of 2014 and The Bump’s Best of Baby 2012 and 2015), and are sold in more than 30 countries, a testament that many people around the world have similar concerns about everyday radiation. Belly Armor has been featured by The New York Times, The Doctors Show, People.com amongst others, and is a Trusted Partner of Healthy Child Healthy World, a leading non-profit addressing environmental hazards facing children. It’s the best feeling knowing that we are making a positive impact and empowering people with more knowledge and solutions.

Belly Armor Camisole

GG: How do you balance work and family?
AC: I think work/life balance is very individualistic – everyone defines that balance differently and goes through their own journey to achieve that balance for themselves. But I think what is true for everyone is that striking this balance is a constant work-in-progress as careers evolve, as life happens and priorities shift. I believe a good balance is achievable when one is clear and realistic about what that balance means for them.

One of the benefits of running my own business is having the invaluable flexibility and control over my schedule that I need as a parent of young kids. I am also very blessed to have a husband who is a wonderful hands-on father and a strong supporter of my entrepreneurial pursuits. Day to day, I try to maintain work/life balance with some tactics:

  • Prioritizing the 3-4 most important things (work and personal) I must complete that day, and getting those squared away early in the day. There is less stress and overhang once those are done.
  • Clearly separating time for work and time for family, being okay with that designation, and being fully present when I am in either one.
  • Automating wherever possible and delegating to others the tasks that can be easily or best shared by others so I can dedicate my time for the most important things.
  • Choosing progress over perfection – It is better to get something to a very good point and move on, than to be stuck making something perfect if that marginal improvement will be insignificant. Basically, knowing when to let it go (it is sometimes still easier said than done!).
  • Making time for myself to recharge – This has been, by far, the toughest thing to do, but one that I’m finally finding ways that work for me. I learned that my preference for relaxing and clearing my head is not spa time or a walk in the park. It is doing relatively simple but productive tasks in silence – like cleaning or baking – which feel therapeutic, allow me time to think, and give clear results and a sense of accomplishment (even if it’s a small one).

GG: What’s the best part of being a mompreneur?
AC: I love being able to directly grow and drive the direction of a business that makes positive impact, while having the control and flexibility I need for my family life. Being my own boss has different types of stress and challenges than working for someone else, but the plusses have been immeasurably valuable and rewarding. It wasn’t apparent to me before I started the company, but looking at it now, this is the best type of working model for me at this point in my life.

Filed Under: Baby Registry, Baby Showers, Baby Style, Gear, Gift Ideas, Health & Fitness, Health & Wellness, Safety, Working Mom Tagged With: baby, baby essentials, gifts, health, newborn, pregnancy, registry, safety

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Lorena Canals

by Gugu Guru 1 Comment

One of the most important things you should consider in designing a nursery is the flooring or carpeting. Hardwood floors may be easy to sweep, but they’re not always the warmest on those little feet (or the quietest – we’ve all had a baby awoken by the creak of a floor board – it’s the worst!) Unfortunately, rugs are not always easy to clean and there are many unhealthy – sometimes even toxic – chemicals associated with certain types of carpeting.  Fortunately, there’s now a practical, safe and stylish solution. Straight from Spain, Lorena Canals offers non-toxic, machine washable rugs that are truly delicious on the eyes.

Hippy Mint

Already a favorite, staple brand of European mothers and fathers, each Lorena Canals rug is carefully handmade from 100% cotton, safe for any baby’s room. The dyes used are also non-toxic, which is critical when you consider you’ll be laying your infant on the rug for tummy-time and as they grow they’ll be crawling around everywhere. The rugs are of the utmost softness, making it comfortable for parents to sit on the floor and little feet to jump and dance. Lorena Canals Machine Washable RugsBut what we love most of all is that you can wash these rugs right at home in your regular laundry machines.

silueta-alas-siluette-wing-2

Not only are these rugs practical and safe, they’re also beyond stylish. Coming in a plethora of colors and styles, these rugs will match any nursery theme, from polka dots, skulls, angel wings, butterflies, numbers, letters, clouds, stars, flags and more. Lorena Canals rugs will accent your child’s room now, and are guaranteed to become a family heirloom which you use for many, many years.

Filed Under: Gift Ideas, Newborns, Nursery, Nursery Style, Safety Tagged With: decor, nursery

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Naptime to Nighttime Safety Tips

by Gugu Guru Leave a Comment

Baby Safety Zone Crib and Bedding Tips

Filed Under: Baby Safety Zone, Newborns, Nursery, Nursery Style, Safety, Sleep Tagged With: baby, baby essentials, newborn, registry, safety, sleep

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

« Previous Page
Next Page »

Footer

Follow Us:

  • Facebook
  • Instagram
  • Pinterest
  • TikTok

COME AND GET IT!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

· Midnight Theme

Copyright © 2025 · Guguguru, Corp. All Rights Reserved.