The Gugu Guru team is obsessed with a new concept this winter, “hygge” – have you heard of it? Hygge, pronounced HOO-gah, is the Danish word for cozy, and as the New York Times said in their recent piece on Hygge, “It is also a national manifesto, nay, an obsession expressed in the constant pursuit of homespun pleasures involving candlelight, fires, fuzzy knitted socks, porridge, coffee, cake and other people.” This cozy phenomenon is becoming more popular for families in America, and what’s a more hygge concept than a warm and cozy baby? We rounded up our favorite hygge baby products to help you get hygge with it! As the New York Times stated, “How to get hygge? Go home and stay there, preferably in your hyggekrog — a.k.a. “cozy nook” — wrapped in a blanket, drinking a cup of coffee…” We think all parents can roll with that idea!

Hygge Mama Ideas:

Bigelow Boots, Wool is Cool, $140; Slipper Socks, The Grommet, $20; Mama Bear Mug, $15; Calm Air Spray, The Good Home Co., $30; Calm Candle, The Good Home Co., $30; Rustic Pines Blanket, Glam Camp Shop, $79

Hygge Baby Ideas:

Baby Nordic Knitting Pilot Cap, Hanna Anderson, $10; Navy Cozie Baby Booties, Zutano, $21; Baby Nordic Ski Sweater Set, Hanna Anderson, $29; Baby Sherpa Lined Gnome Sweater, Hanna Anderson, $29; Medium Bashful Polar Bear By Jellycat, Hanna Anderson, $23

Hygge Nursery Ideas:

Wolf Bean Bag Chair, Land of Nod, $149; Polar Bear Baby Play Mat, Land of Nod, $89; Cloud Blue Cushion, Lorena Canals, $55; Soft Sidekick Giant Buffalo Stuffed Animal, Land of Nod, $119; Arctic Rocker, Land of Nod, $129; Hippy Soft Blue Washable Rug, Lorena Canals, $227