This week’s Mompreneur interview is with Caroline Freedman, co-founder of NurturMe. NurturMe is the first and only family of certified-organic, dried fruit and veggie meals and snacks created to nourish healthy growth and overall wellness in little ones. Made from specially selected super fruits and veggies that are quick-dried in order to preserve freshness, flavor and vital nutrients, NurturMe baby and toddler foods are certified organic, gluten-free, non-GMO and kosher, with no added preservatives, sugars or salts. They’re also super lightweight and made in the USA, leaving a smaller carbon footprint on our planet than the other options found in the baby aisle.
GG: How and why did you start your NurturMe?
CF: The idea came about seven years ago, when I was pregnant with my first child. I was doing a lot of research about when to feed your child, what ingredients are appropriate, how the whole process works. … It was very intimidating. I was surprised to find there was no innovation in baby food. It was still Gerber. It was still pureed foods in jars. It seemed like the perfect opportunity to create a brand that could appeal to modern parents.
GG: How do you balance work and family?
CF: I found a partner. Aside from actual workload, there is just so much problem-solving that goes on. My business partner, who also has two children, Lauren de la Rosa, and I help one another. We have two very different approaches, and, in some situations, her approach is more effective and, in others, mine is. The fact that we have that dynamic as co-founders has enabled us to both grow our families, stay sane and enjoy this ride we’re on. Also, in regards to maintaining balance, it’s important to have a rich and fulfilling social life. There’s this idea that entrepreneurs have to have their heads down and focus on work all the time, but my experience has been that as my company and my responsibilities have grown, my relationships and my friendships have deepened. I don’t have this tunnel vision on work 100 percent of the time.
GG: What’s the best part of being a “Mompreneur” and running your own business?
CF: One of the things I love most about it is being an example to my girls. Their view of what a mom does is work, run her own business, while also (hopefully, from their perspective) being an involved and present parent. It’s something that I hope will shape them into confident girls and women who feel that they, too, can do whatever they set their minds to.
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