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The Money-Making Power of the Micro-Niche of YOU

by Gugu Guru Leave a Comment

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Many aspiring creators get stuck on selecting a niche. Although selecting a niche is
important IMO, it should never be the one thing that holds you back from taking those first steps to becoming a creator. You may have heard of other creator experts and coaches talk about “being the niche” – I do agree with this sentiment and I want to point out that this is a very different thing from being “niche-less” entirely.

What I suggest that aspiring creators do to get past the dreaded “niche selection block” is break themselves down into micro-niches and start there. Micro-niches are very specific niches that serve a very particular audience. By very particular, I don’t mean drilling it down as far as “ranch hands in southern Indiana who are interested in vegan recipes” – although that certainly would qualify as a micro-niche! I am talking about thinking about your personal life story and successes and splintering them off into content buckets.

Before we dig into that process, I do want to talk about the importance of a niche. Here are three reasons why you should have one:

1. You have to have some sort of audience that you serve with your content. I don’t
care if you’re an influencer or a UGC creator. It is imperative that your content gives
a specific type of value to someone. (Bonus points if your content can help them
transform!)

2. Three words: Social. Media. Algorithms. If you’re like most people and plan to share
your content on social media – there are these pesky things called algorithms.
Algorithms will need to understand your content and what it is about so that it can
put it in front of the right audience.

3. Partnerships – be it through brands or platforms, if you plan on monetizing your
content through sponsored posts or affiliate, it’s important that your content have its
own unique voice and style so that it resonates with the type of brands and
consumers you want to forge trust with.

Now, let’s get into the specific micro-niches of YOU.

Let’s start with the cold hard facts: nobody is just ONE thing. For example, not one person out there is “just a mom” – we all have different interests, different strengths, hobbies, preferences and journeys. We all have our own unique points of view and that will always be that thing that sets us apart from other creators – even those creators that share similar niches.

One important thing to realize – as part of who we are individually- we all have special gifts to give to the world. These special gifts are, in fact, micro-niches. As a helpful exercise, I encourage you to create a list of all of your accomplishments big and small, everything that you’re proud of, all of your achievements and successes so far in life. Think about past versions of you, what problems did you solve for yourself that others can benefit from? What you’ll have when you’re done is a list of potential micro-niches you can create content about.

If you’re still getting stuck, ask your family & friends what topic they would go to you for advice on. There is a show on television you may have heard of called, “Who Wants to Be a Millionaire?” Contestants have three lifelines (kind of like cheat codes) and one of them is phone a friend. What topics would you be the phone a friend on?

Monetizing Content

Once you have even one or two topics to start with, we get into the fun part of monetizing your content. If you’re just starting out as a creator, there are two areas I suggest that you focus on for monetization – those are affiliate and digital products.

Affiliate
First things first, now you’re going to make another list. You’re going to take just one of your micro-niches and think about a story from that topic. Think about how you have achieved success and the storyline of that success from start to finish. What products do you use to help you achieve those results? List all of the products.
Next sign up for an affiliate platform. There are so many coming up in the creator economy now. A few that I like that don’t have crazy requirements to get approved are:

  • Audenticity
  • Rakuten
  • Collective Voice (formerly ShopStyle)
  • Mavely

Sign up for an affiliate platform and then start searching on products connected to your niche and generating commissionable links for the products.

Pro tip: You don’t have to physically have the products. We have heard great success stories from affiliate marketers who just show a pic of the product from the brand’s website or when creators create a collage of products for Pinterest, for example.

Digital Products
I always say that you should never rely fully on social media for your audience. That’s like building a house on someone else’s property. You need to keep in mind that you don’t own your TikTok audience – ByteDance does. You don’t own your Facebook or Instagram audience – Meta does. Digital products are a great way to capture email addresses and build your audience on your own terms off social media. There are many examples of digital products but here are a few:

  • Newsletter
  • eBook
  • Templates
  • Courses

You can sell digital products and monetize and/or in the case of something like a newsletter or eBook, you can include your affiliate links too for a double income whammy. 

Now go out there and start monetizing all of the fun, unique, special, money-making micro-niches of you, mama!

Looking for more resources? Check out this Comprehensive Guide to Monetizing!

If you’re a mom who is looking to monetize her content and influence, please join our Free Mom Creators Facebook group https://www.facebook.com/groups/momcreators


 

 

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Filed Under: Featured, New Desgin

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J’Adore Lexie Couture’s Hospital Bag

by Gugu Guru 1 Comment

Lexie of J’Adore Lexie Couture, new mom to baby Viggo and lover of all things girly & glam shares the wonderful things she packed in her Petunia Pickle Bottom bag for her latest hospital stay to make it as comfortable and pampered as could be…

My little one has arrived and with that fact I wanted to share what I packed for the hospital stay for my baby #3.

The Bag

The Diaper Bag has to be at the top of your list. You need a fabulous bag to carry all the darling little things for bebe. I was so excited to try out this lovely cut velvet diaper bag from Petunia Pickle Bottom. I’ve heard many good things about these darling diaper bags. So, of course, I have this beauty stuffed and I am so eager to test it out. Read on to find out what I packed in my bags for my hospital stay.

Packing Your Bag for Hospital

I remember when it was time to pack for my first, Chloe, and how overwhelmed I felt! I literally thought that I needed absolutely everything under the sun and I was so nervous about being prepared when it came to my hospital stay and what I needed in the diaper bag.

Just like with my baby registry for my first, I had way more than I actually needed, and I also wasn’t as prepared comfort-wise for myself. Now I have an even better sense of what to gather to make things go as smoothly as possible. So, here are my essentials:

Nursing Tanks
When packing for myself the first things that rush to my mind are comfortable and easily accessible clothing for nursing. I personally love nursing tank tops because you don’t have to fiddle with a bra and a top during those first few days of adjusting to baby. I like to plan to make things go as easily as possible so I can truly enjoy the experience instead of feeling overwhelmed and uncomfortable, ya know?

Nursing Tanks

I went with Gilligan O’Malley Nursing Tanks at Target because out of the different ones I’ve tried I prefer them best. They get the job done, they don’t wear so fast and I found these cute new styled ones with buttons that I’m eager to try. I packed three for the hospital and in neutral colors as well (but if they had pink as an option I would have been all over that!!!!).

Robes Are An Absolute Essential
When I was at the hospital last year with my 2nd, Ivy, I absolutely LOVED having the Target – Gilligan O’Malley Robes. I seriously lived in them while pregnant and at the hospital. They’re so incredibly cozy, comfy and breathable. This is really important to be because I absolutely hate being hot! These specific robes are so perfect for the hospital because they provide quick and easy coverage for when you’re nursing, and trying to keep covered with all of the random people you don’t know that keep coming in and out of your room.

Plum Pretty Sugar

I also packed this Plum Pretty Sugar robe that has a feminine touch to it for the special photos with my little one!

Comfy Pants
Once again I’m going to refer you right back to Target here with Women’s Fluid Knit Pajama Pant – Gilligan & O’Malley. These pants are truly a dream. Are you noticing a trend here? Gilligan & O’Malley has this comfort stuff pretty well figured out!

Pajama Pants

The comfort they provide and the breathability as well, had me buying a pair of these in every color. I really couldn’t help myself. And you know you’ll be sore, crampy and what not at the hospital so just go ahead and treat yo self with these babies.

Slip on Socks

Socks/Slippers
Call me weird, I’ll take it, but I’m really not one for wearing socks or slippers. I wear mostly ballet flats and I just like to slip them on as is but for the hospital, socks and slippers are a must. I’m not hating, what-so-ever, on hospital cleaning crews, but come on, you don’t know what’s been on those floors! (or maybe you do) so the feet shall be covered! And I picked up some cute little socks from Target to cover me here as well.

Specially-Made Hospital Gown
This was another first for me when it comes to my hospital stay and I was so excited! Pink is so me and I also happen to love polka dots, oh so very much.

Annie and Isabel

I know some people may think that having a special hospital gown is unnecessary but hey it adds to my excitement and I don’t know if we’ll be having another little one so I just want to treat myself and have a girly-unique-and-not-previously-worn gown for my baby’s arrival!

Annie and Isabel

By the way I got this adorable gown from Annie and Isabel, two sisters that also happen to be registered nurses that started up their darling shop, Annie & Isabel over 7 years ago. They make beautiful gowns that are not just for births too! Besides our beautiful mamas, women who have cancer, radiation treatments, and any hospital stay enjoy their designer hospital gowns. I absolutely loved wearing mine!

Belly Support
For my last two pregnancies, I didn’t actually give any belly support products a try, but this pregnancy I have done and am doing some experimenting with them.

Belly Bandit

For the hospital I packed a Belly Bandit in hopes of having more tummy support. I remember last year my belly just felt so weird those first few weeks because there was no more baby and my muscles were taking their sweet time pulling back together. This time I went to the hospital prepared with this pretty supportive band to not only add support but also get my belly back to where it was pre-baby faster! I’ll keep you updated as to how that goes in later posts just in case ya wanna know!

Undergarments
Although I like to wear nursing tanks, I also packed a few nursing bras just in case! And I just so happened to pack some You! Lingerie ones because I love their pops of color and cute feminine attention to details! I mean seriously how often do you find nursing bras like these?!

Nursing Bras

Now for panties, I packed boy shorts. For full coverage bottoms, they’re my style-go-to and I don’t want to talk too much into details, but you must know you’ll be needing a lot of coverage down there right after baby. The ones I picked up for this hospital stay happen to be Gilligan & O’Malley too! Surprise surprise lol

Going Home Outfit

Going Home Outfit
Let’s not forget about your outfit for going home! You may not be feeling so glamorous at this point and that’s totally ok! If you prefer to just wear some comfy sweats on the way there’s nothing wrong with that my dear! I plan on wearing a cozy sweater, over a nursing tank, and if I feel up for it wearing my ASOS maternity jeggings with some comfy ballet flats.

Beauty Essentials

Let’s Talk Beauty
My favorite thing to have on hand at the hospital (or anywhere) is a great face moisturizer and definitely dry shampoo! Cannot live with out that! Drybar by the way makes the best one ever and trust me I’ve tried so many! Any-hoo here’s just a quick list of what you should include: Brush, Makeup, Cleanser, Lotion, Moisturizer, Dry Shampoo, ToothBrush/Toothpaste, Deodorant.

Baby Clothes

All Things Baby: Here are just a few ideas for packing: Baby Gowns, Onesies, Blankets, Mittens, Socks, Burp Cloths, Caps, Car Seat, Pacifiers (just in case) and Poppy/Nursing-type Pillows.

Other Essentials: Camera/SD Card/Charger, Notebook/Pen, Cell Phone Chargers, Personal Pillow (if you’re like me and hate thin pillows) and Personal Blanket

I hope you enjoyed learning about all the things I packed in my hospital bag. I discovered My Petunia Pickle Bottom bag through my amazing registry site Gugu Guru because it matches my personal style.

champagneglitterandpinknofont-449x400About J’Adore Lexie Couture:

I love all things girly & glam & also have a deep love and admiration for every thing & anything Audrey Hepburn. Kate Spade Obsessed & You must know that the color Pink & Glitter are absolutes in my book. I have always wanted to have an outlet where I can share my passion for all things pretty as well as my desire for dressing elegantly & femininely. I wanted to create the perfect glam place to share that passion which just so happens to be my blog!

My blog is a backstage pass into my feminine-mommy-lifestyle and all that I utterly adore. You’ll find posts on what I’m currently loving, tutorials, styling advice, reviews & more. All tied together by a pretty & Pink bow! Visit: https://www.jadorelexiecouture.com


Join our Mom Creator community by signing up for our email list and receive paid and gifted opportunities with your favorite baby and kid brands in your inbox weekly!

Interested in becoming a mom content creator or influencer but don’t know where to start? Join our Kickstart program specifically designed for mom creators!

Filed Under: Baby Registry, Breastfeeding, Gift Ideas, Mom Style, New Desgin, New Mom Series Tagged With: baby, baby essentials, beauty, mom style, registry

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Worry Free Beauty

by Gugu Guru 2 Comments

Your skin can absorb up to 60% of what you put onto it, so it pays to be cognizant of what you put on it during pregnancy. When Christine and Leland Dehring were expecting their first child, they quickly learned that tons of the products they used every day are actually full of dangerous chemicals that could potentially harm their unborn child. They also realized that most mommies don’t even realize that these chemicals exist. Christine and Leland decided to dedicate themselves to finding the safest, most effective pregnancy products and Bump Boxes was born. Bump Boxes delivers bundles of only the best, safest pregnancy and baby essentials straight to your door.

Bump Boxes

Here Gugu Guru editor and nationally known beauty writer, Melissa Schweiger Kleinman, co-author of Belli Beautiful: The Essential Guide to the Safest Health and Beauty Products for Pregnancy, Mom, and Baby, shares her expert tips on worry-free beauty for pregnant mamas along with her Bump Boxes product pick!

Belli Face Wash

TIP: Spot Treat with Care
Acne is the most common skin complaint during pregnancy, thanks to the influx of hormones your body faces during pregnancy. But the typical acne-fighting ingredients you used before you got pregnant are no longer safe when you’re with child. Both salicylic acid and benzoyl peroxide are contraindicated during pregnancy and have been linked to birth defects. A safer alternative is products containing tea tree oil, sulfur or lactic acid.
BUMP BOXES PRODUCT PICK: Belli Anti-Blemish Facial Wash 

TIP: Mani/Pedi at Home
Treating yourself to a manicure may sound like a no-brainer during pregnancy, but a trip to the nail salon is rife with possible dangers for moms-to-be. If the nail technicians fail to properly sterilize their tools or clean the foot spas, you could be exposing yourself to possible staph infections. And then comes the nail polish itself, which could contain DBP, toluene or formaldehyde. Instead, invest in your own nail tools and a lovely shade of 5-free nail polish and either take it to your salon or DIY.
BUMP BOXES PRODUCT PICK: Ella Mila Mommy Collection Nail Polish

Nubian Heritage Mango Butter Bar

TIP: Keep it Clean
While you may be hooked on your old-school bar of soap, pregnancy is the perfect time to take a look at its ingredients. Many bar soaps contain an ingredient called triclosan, which has links to hormonal disruption and liver tumors in animals. Instead, find soaps that contain sodium chloride, vegetable glycerin and shea butter.
BUMP BOXES PRODUCT PICK: Nubian Heritage – Mango Butter Bar Soap

Ecco Bella Lip GlossTIP: Kiss Petroleum Goodbye
Rather than reaching for the jar of Vaseline when your lips are cracked during pregnancy or digging for your lip gloss out of your purse to give your pucker some shine, look for products that are petroleum-free. When converted into personal care products, petroleum creates a byproduct known as 1,4-dioxane which is a probably carcinogen. Instead, try a lip product containing essential oils or even lanolin (the ingredient in nipple creams) to soothe chapped lips.
BUMP BOXES PRODUCT PICK: Ecco Bella Good For You Gloss

Ecco Bella Mascara

TIP: Keep an Eye out for Safety
It’s normal for moms-to-be to feel like they’re a second away from falling fast asleep at any moment. Your hormone levels are running amok and feeling exhausted is your body’s reaction to some of those changes. Mascara will help counteract the look of fatigue that is sure to remain on your face well after baby is born (welcome to motherhood!). But be smart about the ingredients you choose for your makeup, especially mascara. The eyes have mucous membranes that can easily absorb any unwanted chemicals in your mascara. To be safe, use only mascaras with iron oxides and shellac and apply mascara to only the tips of lashes rather than the base.
BUMP BOXES PRODUCT PICK: ECCO BELLA MASCARA

Join our Mom Creator community by signing up for our email list and receive paid and gifted opportunities with your favorite baby and kid brands in your inbox weekly!

Interested in becoming a mom content creator or influencer but don’t know where to start? Join our Kickstart program specifically designed for mom creators!

Filed Under: Mom Style, New Desgin, Nutrition and Health, Pregnancy Style, Safety Tagged With: beauty, mom style, pregnancy

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New Mom Series: Infant Bathing

by Gugu Guru 5 Comments

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Warning: the images in this post may cause cuteness overload. 🙂

Welcome to Gugu Guru’s New Mom Series, where we provide helpful information for new and expecting moms about preparing and registering for baby.  For this Safe Infant Bathing feature, we have partnered up with mama Krista Horton, 4moms, Little Giraffe, and Babyganics.

Tip: When your baby is brand new, most experts recommend that you stick with sponge baths for a few weeks, or at least until their umbilical cord stump falls off. Your newborn won’t need a sponge bath every day; two or three times per week is fine. This is because your little one can lose body heat very quickly.  Using a warm washcloth (you don’t really even need soap for the early days), just give baby a quick once-over and then snuggle them in a cozy towel.

Krista Horton’s 3 month old daughter is ready to start bathing in an infant tub. The first step? Reading up on Bathtime Safety!

New Mom Series: Infant Bathing

Baby Bathing Tips:

  • Collect all bathing materials before starting the bath.
  • Typically the water temperature for baby should be 90-100 degrees.
  • Never lift the tub or seat with baby in it.
  • No water should be in adult tub or sink.
  • Keep adult drain open when using baby tub.
  • Bath seats should only be used with child who can sit unassisted.
  • Ignore distractions – never leave your child unattended.

New Mom Series: Infant Bathing Safety

Based on her lifestyle and budget, Gugu Guru recommended the 4Moms Infant Tub, for Krista’s registry.  The 4Moms Infant Tub, may be a Gugu Guru best match for you if: you live in a house (i.e., more space), your budget is “middle of the road” and you like a modern aesthetic .

In Krista’s words:
“This tub does all the dirty work for you. I love that it monitors the temperature for you and beeps if the water is too hot. I also love how it filters out the water during the bath so my baby could have warm, fresh water the entire bath!”

New Mom Series: Safe Infant Bathing

For baby’s personal care, Gugu Guru recommends Babyganics Baby-Safe Hero Essentials Gift Set. The set has a variety of essentials for bathing, including necessities like: Moisturizing Daily Lotion, Baby Bubble Bath, Foaming Baby Shampoo and Body Wash – all in a delicious Chamomile Verbena scent. Gugu Guru recommends Babyganics across all registries because of the brand’s affordability and totally responsible and safe formulations.

In Krista’s words:
“I love that the Babyganics products are natural and gentle for my baby’s delicate skin and the fresh, chamomile scent!”

New Mom Series: Infant Bathtime Safety

For the bath towel, Gugu Guru recommended the softest and cutest towel to fit Krista’s budget and style — the Plush Hooded Baby Towel from Little Giraffe. Little Giraffe is known for its high-quality, super soft products and signature chenille textiles.

In Krista’s words:
“Cutest, softest little set! I love the material and the size was perfect because a lot of baby towels and washcloths are too small for my liking!”

New Mom Series: Safe Infant Bathing

Bathtime was completed with Babyganics’ Moisturizing Daily Lotion along with some kisses from mom. Squeaky clean…safely.

New Mom Series: Safe Infant Bathing

Featured in this week’s New Mom Series:

Krista: I am Krista Horton, 29 years old, married to my favorite guy and mama to Boston (2) and Kollyns (3 months). I am a stay at home mama and I wouldn’t have it any other way! I absolutely love being home with my babies and we love getting out and about and going on as many adventures as we can!

4moms: 4moms® is a consumer technology company that leverages robotics, technology and innovative design to disrupt and redefine existing industries. The company has transformed the baby gear industry with products like the 4moms origami®, the world’s only power-­‐folding stroller; the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; and the 4moms breeze® playard that opens or closes in one simple step.

Little Giraffe:  Little Giraffe is known for creating top-of-the-line, luxury baby blankets and newborn essentials. All Little Giraffe products are made from the highest quality, softest textiles, and provide not only comfort, but soothe and calm baby for restful sleep.

Babyganics: When we started families of our own, we found we shared a “grown up” mission: to help parents like us create a baby-safe world. We’d do this by creating a world of products made to go wherever babies go (pretty much everywhere). Because exploring and discovering is a baby’s full time job. Our job—every parent’s job— is to make it safe for babies to do theirs. It’s the best way to make sure they fully develop and thrive.


Join our Mom Creator community by signing up for our email list and receive paid and gifted opportunities with your favorite baby and kid brands in your inbox weekly!

Interested in becoming a mom content creator or influencer but don’t know where to start? Join our monthly coaching membership specifically designed for mom creators.

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Filed Under: Baby Registry, Baby Safety Zone, Baby Showers, Baby Style, Gift Ideas, New Desgin, New Mom Series, Newborns, Safety Tagged With: baby, baby essentials, bathtime, newborn, registry, safety

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Best Registry Items for a Summer Baby

by Gugu Guru Leave a Comment

Summer Baby Must Haves and Warm Weather Newborn Essentials

Calling all very-soon-to-be-moms and mamas entering their first summer with a baby! If you’re due to have a baby this summer, or you’ve recently delivered, then you’ll need some special baby gear and goods to make sure your little one is properly protected, safe and pampered during the warmer months. Overheating and sunburn are serious safety issues for summer babies, especially newborns. This is the season most of us savor. A new baby shouldn’t keep you from having a little fun this summer! Here are our picks for the best beat-the-heat and summer-ready items for moms of summer babies. Don’t forget to check out our ultimate list of what to put on your baby registry.

Infant Optics Baby Monitor | Gugu Guru

Summer Baby Must-Haves #1: The Baby Monitor

While baby is napping is the perfect time to get outside in the backyard or front porch and enjoy some of that fresh summer air. Just make sure you have a good baby monitor by your side. The Infant Optics DX-R Video Baby Monitor with Interchangeable Optical Lens takes baby watching to new high-tech heights. You can customize viewing angle and zoom, all remotely. Plus the sound-activated LED full color display and long-life battery guarantees you feel safe at all times when baby is snoozing in the other room.

Summer Baby Must-Haves #2: A Baby Sun Blanket

Pediatricians don’t recommended applying sunscreen to babies under 6 months old. So what’s a summer time mom to do? Wrap your little one up in the Green Sprouts Breathable Sun Blanket, which doubles as a car seat canopy. This super-soft protective blankie is OEKO-TEX® certified for your baby’s health and safety.

summer baby must haves Carter's Sleeveless Onesies

Summer Baby Must-Haves #3: Sleeveless Onesies

When the temperature rises, your baby is going to want nothing to do with some frilly outfit with complicated layers. Buy sleeveless onesies in bulk for summer time. Carter’s Sleeveless Onesies are classics. They’re durable, unisex, comfy and easy on the wallet. Plus your baby will look super-cute!

Summer Baby Must-Haves #4: Baby Sunglasses

Eye protection from the sun is no joke for any age (the delicate eye region is a common spot for skin cancer to develop). Keep baby’s eyes protected and reduce the glare of the sun with a pair of UV-protective shades made for babies. We love these sunglasses, which are made from flexible silicone, feature UV400 polarized, shatterproof lenses and a strap to keep them in place. Plus they’ll make baby look super-cool!

Summer Baby Must Haves #5: Baby Swim Clothes

It might some time before your baby actually does the breaststroke, but chances are you’ll still want to bring your little one to the beach or pool this summer. A swim diaper and sun hat is a must for any child during the summer. Plus you’ll also need a rash guard. We love anything and everything from Green Sprouts, including their awesome swim diapers, rash guards and sun-protective hats. Available in many adorable styles.

Summer Baby Must Haves #6: Outdoor Blanket

From picnics in the park to outdoor music festivals, chances are you’ll be spending loads of time sitting on the ground this summer. You’ll want something safe, water-resistant and durable to place baby on top of. Try the ultra-portable JJ Cole Outdoor Blanket.

 

Like what you see? Here are some more summer baby posts:
Summer Travel Must Have – Travel Tray
Summer Fashion Picks
Babo Botanicals Sunscreen


Join our Mom Creator community by signing up for our email list and receive paid and gifted opportunities with your favorite baby and kid brands in your inbox weekly!

Interested in becoming a mom content creator or influencer but don’t know where to start? Join our monthly coaching membership specifically designed for mom creators.

Filed Under: Baby Registry, Baby Style, Gift Ideas, Mom Style, New Desgin, Summer Pregnancy Tagged With: baby, baby style, mom style, newborn, pregnancy, registry

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The Silicone Bottle You NEED

by Christine Swearingen Leave a Comment

It is natural for expectant and new parents to be worried about the feeding experience. Breastfeeding? Bottle-feeding? Pumping? Add in the potential for a hybrid feeding process and new parents can feel completely overwhelmed. Nanobébé’s Flexy Silicone Bottle will immediately make this process seamless for new and experienced parents alike.

The Most Advanced Silicone Bottle EVER

The Flexy Bottle is a total game-changer. Nanobébé studied every critique of current silicone bottles on the market and designed features that solve each issue. These advancements provide the ultimate feeding experience with mom-like softness, a stable base that won’t tip over, and a non-collapsible nipple for the perfect latch parents can trust. Its genius anti-colic system is the first of its kind with a 360° triple-vented design.

But what do REAL Moms have to say? How does Nanobébé fit seamlessly into their lives?

Patricia is a working mom (a teacher!) who says “This bottle has become my favorite! It is so easy to assemble and holds up to 9 ounces of milk. The softness of this bottle gives baby a familiar feeling, which is very important for me when I’m away from him. And the best part of all is that he can hold it all by himself.”

Madison’s little lady loves her Nanobébé bottles, too!

Sabrina is an experienced mom getting ready to welcome baby #2. Listen as she discusses how her husband is supporting her on this journey, and you may notice her Flexy is consistently making a cameo. “He has allowed me to bring the joy back in this time around… It’s helped me realize how excited I am that we get to have this parenting journey again as the parents that we are now, the partners that we are now… He’s really allowed me to be excited about motherhood again, because it’s so so special.”

In a world of complicated decisions, Nanobébé is the simplest choice you’ll make when it comes to the world of infant feeding.

Filed Under: Breastfeeding, Feeding, New Desgin, Nursing & Feeding, Nutrition and Health Tagged With: breastfeeding, feeding, pumping

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Packing your Hospital Bag?

by Gugu Guru Leave a Comment

The number 1 question we get from expectant parents as their due date nears is “What should I pack in my hospital bag?” You have enough to worry about when you’re welcoming your little one. It’s important to get the right items in your bag, but the packing process shouldn’t be overwhelming. Let’s go through some essentials as well as some of those items that you might forget!

Do I need special clothing?

Universal Labor & Delivery Gown | Grey Heather– Kindred Bravely

When you settle into the hospital to start your labor and delivery process, you will most likely be handed a gown to wear. Whether you are ready for a vaginal birth or walking in for a planned C-Section, these gowns are pretty standard. They allow for the needed wires, tubes, epidurals, etc. to be connected and allow your healthcare team access to all parts of your body. Bringing your own hospital gown may add a personal touch to your delivery day. We love Kindred Bravely’s line of Labor and Delivery Gowns.

After helping thousands of moms prepare for this special day, we can also say that simple ways to make your hospital stay cozier can always give you a little peace of mind. A great loungewear set, slippers, and slip-proof socks will also make your time in the hospital a bit comfier.

If you’re planning to breastfeed, you may also consider bringing some clothing to make the process simpler. You will be nursing around the clock, so easy acess is key! We’re huge fans of comfortable nursing bras and tanktops for hospital days. They allow for hands-free nursing as you’re learning how to meet your little one’s hungry tummy. We also love keeping a tank on so you can easily add extra layers (like a zip up sweatshirt) as needed. Check out the Larken X Bra and Kindred Bravely Nursing Tanks for comfy hospital clothing as well as far into motherhood.

Throughout your pregnancy journey, you may have found leggings to be the most comfortable item. Throw a pair in your hospital bag, which can offer gentle, postpartum compression. They are also nursing-friendly, keeping your core supported throughout the early days in the hospital. We love Belly Bandit’s Mother Tucker Leggings (seriously, how great is this name?!).

What about items to help me heal?

In the first few days postpartum, your body is going through a deep recovery. While the hospital will have everything you ‘need,’ there are some better options out there that are easy to slip into your hospital bag.

This recovery can sometimes be a bit messy. We spend so much time and energy learning how to care for our new bundle, that we often forget to take care of ourselves. One thing we love is the New Mom Skincare Set from Earth Mama. We also love Earth Mama’s Nipple Butter and Perineal Balm. Pro-tip: The Nipple Butter is also great for chapped lips, and since the hospital is super dry, a hospital must-have!

A belly band can also be something that supports your core while you heal. If you ask for one at the hospital, they will usually provide you with one. If you’d like to bring your own, Belly Bandit has some great options.

Other things I might forget?

Two things people tend to forget: A cell phone charger and your paperwork/health insurance card for the hospital. Put both of these someplace so you won’t forget. Most hospitals will send you home with quite a bit of information, so you may even want to bring a folder to store everything for later. And don’t forget that cell phone charger! You will be snapping lots of photos throughout your time in the hospital.

Looking for an all-in-one hospital bag solution?

There are two types of moms we work with – those who like to pack their own hospital bag and those who prefer to have it arrive at their home pre-packed with excellent, non-toxic products. Baby Boldly Birth Bags are for both! Their bags come in a variety of sizes, from ‘Minimalist’ to ‘Fully Prepared.’ Full of great items that you may forget, you will have plenty of toiletries, hair ties, and the wonderful ‘grippy socks!’ Designed ‘by mamas, for mamas’ they even offer a Pack-it-Yourself Bag, great for experienced moms who know exactly what they’ll need.

Listen to two of our experts talk about Baby Boldly below:

https://www.instagram.com/tv/CWLu42SFhtW/?utm_source=ig_web_copy_link

See more top tips:

What to Put on Your Baby Registry
Ultimate Hospital Bag Packing List
Hospital Bag Musts – The things you may forget!


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Filed Under: Breastfeeding, Essentials, Labor and Delivery, New Desgin, Newborns, Previous Categories

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New Product Alert: 2023 Stroller Wagons by Larktale

by Gugu Guru Leave a Comment

A few years ago, the team at Gugu Guru had the pleasure of trying out the Larktale Caravan Stroller Wagon. We asked some of our mom creators to test out the Caravan and give us honest feedback. From day one, it was a hit! Of course, we knew it would be. With so many features, we could hardly find any complaints – and pleasing a group of moms isn’t an easy task!

In 2023, Larktale‘s focus on producing excellent stroller wagons has exploded. They have launched three new wagons and updated the existing Caravan. See what our mom creators had to say about the new lineup! Plus, use code LKTL-GUGU for 20% off!

Caravan Stroller Wagon

The Caravan, Larktale’s flagship stroller wagon has now received some great upgrades. Holding up to 200 lbs, and up to 4 passengers!, the Caravan is your go-to wagon for everything. Easily push over any terrain and pop into your trunk when you’re on the go. You’ll need 2 Double Seat Kits (sold separately) to use with 4 passengers, and 1 Double Seat Kit to use with 3 passengers. The Caravan is excellent for families with multiple kids and beloved by the special needs community. Check out their lineup of accessories too!

Caravan Coupe Stroller Wagon

Interested in the Caravan but looking for something more compact? Look no further than the Caravan Coupe. This stroller wagon has 2 reclining seats and is perfect for families with 2 kids (including twins!). It is small enough to fit in most trunks and great for running errands, trips to the zoo, and neighborhood walks.

Sprout Single-to-Double Wagon

The Larktale Sprout is a single-to-double stroller wagon AND JPMA Innovation Award Finalist. A great option for families with two little ones (especially a baby + toddler), this will make life in the city or suburbs beyond simple. Use as a single wagon or expand to double mode to tout around all your little ones and belongings.

Crossover Single Stroller to Wagon

Last, but certainly not least, the Crossover stroller wagon is another convertible option by Larktale. Utilize the Crossover as a full size single stroller or convert to a double seat wagon. This option is great for parents who want flexibility but don’t want to choose between a stroller and a wagon.


Join our Mom Creator community by signing up for our email list and receive paid and gifted opportunities with your favorite baby and kid brands in your inbox weekly!

Interested in becoming a mom content creator or influencer but don’t know where to start? Join our monthly coaching membership specifically designed for mom creators.

Filed Under: Gear, New Desgin, Strollers

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Tummy Time & Play: Mom Creators Picks

by Gugu Guru Leave a Comment

Looking for the best in entertainment and tummy time for your baby? We’ve got you covered. From the budget parent to the minimalist and more, in this guide we’ve rounded up the best items to entertain your little one for all types of parents according to our experienced Mom Creator community.

favorite play mat for tummy time - Lovevery

Best All Around:  The Lovevery Play Gym was developed by experts and features five different developmental zones for brain, fine motor, gross motor and sensory development. The Lovevery Play Gym will grow with your baby and has suitable tummy time and playtime options for their first year. This play gym includes a guide for age-appropriate activities and removable accessories for stage-based learning such as an organic ball and teether, a sustainable wood batting toy and four learning card sets. This large play gym is also a great option for parents of multiples.

tummy time with nook

Eco-friendly Pick: The Toki Mats Organic Playmat has a 1-inch thick, eco-friendly GOLS Certified Organic Natural Latex Foam that is topped with a 100% cotton cover, creating a comfy spot for baby to play, hang out or even take a little rest. The Toki Mat easily folds up to be taken anywhere you need a clean spot for baby and the cover is machine washable. You can even buy additional covers, changing things up as baby grows or swapping to a new design for your next baby. The Toki Mat makes a great tummy time and playmat option to be used indoors or outdoors.


budget pick for tummy time

Budget Pick: The adorable Skip Hop Treetop Friends Baby Activity Gym features soft linen and patterned arches and includes a coordinating supportive tummy time pillow. There are five different hanging toys that easily attach to 13 hang loop options. A baby-safe mirror and built-in sounds and textures such as crinkle leaves and a squeaker flower offer lots of options or baby to explore. The play mat and tummy time pillow are machine washable.

Parents of Multiples Pick: The extra large Tiny Love Meadow Days Super Playmat is built on plush padding to ensure baby is comfy and the stand-alone mirror engages with baby to help extend tummy time. The Super Playmat is easy to fold and can be used indoors or outdoors and then is machine washable. With playful textures, rings for attaching extra toys, an easy-grasp carrot teether and a crinkly fox tail baby will be well engaged on this developmental playground.

Minimalist Pick: This eco-friendly, gender-neutral Wooden Baby Play Gym is a wonderful way to promote gentle sensory development for little ones during play time. Scandinavian-inspired while designed and handcrafted to be stylish, it is also economical, chemical-free and sustainable. Plus it folds up for easy storage.

Check out some of our other Top Picks:

Best of Organic Crib Mattresses: Gugu Picks

Best High Chairs: Gugu Picks

Best Wrap Carriers : Gugu Picks 


Join our Mom Creator community by signing up for our email list and receive paid and gifted opportunities with your favorite baby and kid brands in your inbox weekly!

Interested in becoming a mom content creator or influencer but don’t know where to start? Join our monthly coaching membership specifically designed for mom creators.

Filed Under: Baby Registry, Budget, Ecofriendly, Economical Picks, Gear, Gugu Picks, Multiples, New Desgin

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