• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Gugu Guru simplifies collaborations with mom creators.

Teaching brands how to build mom creator communities.

  • For Brands
  • For Creators

Mom Style

Comfort Is King

by Gugu Guru Leave a Comment

Week 1: we are celebrating a look inspired by the “Comfort Is King” approach to style. Before we get into the DNA of this style, we want to explain that we firmly believe that no mom has any one approach to style.  Sometimes we’re all about the comfy things in life and other times we like to glam it up.  There’s a time and a place for different types of fashion – especially when you become a mom.

If there’s a style spectrum, ranging from super practical to glamour above anything else (including comfort), Comfort Is King is all the way to the left. Guided by practicality and features like coziness, ease of washing and relaxed fit, just because this style is easy breezy, does not mean it’s sloppy.  You can be comfortable and still look stylish and polished.

_CPB5266x-lowres

Mommy model Jonessa and her beautiful baby daughter Jade (wearing Appaman) are rocking the Comfort Is King look here.
_CPB5276x-lowres

Key elements of this look include a super easy pony tail, comfy t-shirt, relaxed distressed jeans and a flat sandal.
_CPB5285x-lowres

For this approach to style, we love the Baby K’Tan (seen here in stretch denim).  It’s 100 percent breathable cotton and available in a gender neutral t-shirt color palette. As a carrier, we love that there are six positions to choose from, there’s no (sometimes confusing) wrapping needed to be done and there’s also no hardware – making it easier to style than some other carriers. Not to mention it’s completely machine washable and dryer safe.
_CPB5303x-lowres

Photo credits: Sinnerman Photography
Styling: Carly Horen Walko of Thirty Something Fashion
Hair & Makeup: Elisabeth Kaiser

Filed Under: Comfort Is King, Mom Style Tagged With: baby, baby style, mom style

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

5 Must Have Beauty Products for New Moms

by Gugu Guru Leave a Comment

It’s time to face your new reality. Your me-time has all but disappeared into thin air. For a good reason, of course. Snuggling up with your yummy little munchkin beats a Pilates sesh any day of the week (well, most days anyway). But you still want to look and feel like woman–not just a milk delivery service. Thankfully, there are some tried and true beauty essentials that can make every new mom feel pretty. Sometimes all it takes is the perfect lip color to make you feel whole again. Here, our picks for the 5 must-have beauty products for new moms.

Miracle Skin transformer treat & conceal1. Miracle Skin Transformer Treat & Conceal Eye & Face
There’s a little bit of magic sprinkled into the formulation of this heavy duty concealer. The secret sauce contains dimethicone, which gives it an amazing slip, allowing it to seamlessly smooth onto wrinkles and crinkles without getting stuck in the cracks. We love dabbing a couple pin-prick sized dots into the corners and under the eyes until our dark circles magically disappear.

L'Oreal EverCreme Cleansing Conditioner2. L’Oreal EverCreme Sulfate-Free Moisture System Cleansing Conditioner
Washing your hair when you’re a new mom becomes a speed test. Skipping the conditioning step gives you some precious extra minutes to shave or even just breath. This sulfate-free two-in-one cleansing conditioner gets hair soft and shiny without any nasty ingredients.

Liquid Palisade3. Liquid Palisade by Kiesque
Good luck finding time for weekly manicures and pedicures when you’re a new mom! But don’t let the lack of time keep you from still having perfectly painted nails. With this genius product, you can paint a removable barrier on your cuticles and it keeps polish exactly where it should be–on your nails, not your cuticles.

NARS Multiple Orgasm4. NARS The Multiple in Orgasm
This universally flattering shimmery peach shade makes every skin tone look like it has a naturally beautiful glow. The creamy formulation eases onto skin and can be applied on eyes, cheeks and lips. Toss it in your diaper bag for on-the-go gorgeous.

 

MD Solar Sciences Mineral TInted Creme5. MD Solar Sciences Mineral Tinted Creme Broad Spectrum SPF 30
Protecting your skin from harmful UV rays should still be priority number one in your skincare routine. This mineral-based SPF smooths on evenly and thanks to the lovely tint that matches almost all skin tones means you can easily apply it in lieu of foundation.

 

 

Filed Under: Mom Style Tagged With: beauty, mom style

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

5 Stylish Diaper Bags That Don’t Even Look Like Diaper Bags

by Gugu Guru 1 Comment

When you’ve got diapers, you need a diaper bag. Unless you’re willing to subject your designer bag to bottle drips and wet wipes, you’ll need to invest in a diaper bag. Personally, we’re not huge fans of the term “diaper bag,” not only is it kind of yucky to say, but it also holds a heck of a lot more than just diapers. Moms schlep around an alarming number of essentials on a daily basis–we’re talking snacks, pacifiers, changes of clothes, 3 day old PB & J sandwiches (whoops) and a whole host of other things that collectively weigh more than the baby does.

Once baby is born, you’ll want to save the sleek little Celine number for non-kid outings and find a stain-proof, ergonomic, multi-pocket, carry-all bag that you can take with you everywhere. Here, our picks for chic diaper bags that you could actually feel pretty good about wearing out for cocktails, too.

 

Skip Hop Forma Diaper BagSkip Hop Forma Pack & Go Diaper Tote ($70)
We love the stylish quilting and gorgeous berry shade of this water-resistant bag. We also love how lightweight it is, a heavy diaper bag is like adding insult to injury. With 11 pockets and two enclosed packing cubes, you have no excuses for not being able to fit everything but the kitchen sink into this baby.

Ju-Ju-Be Hobo Messenger Diaper BagJu-Ju-Be Hobo Be Messenger Diaper Bag ($115)
No one would ever guess you’re packing diapers in your bag with this chic black and white striped messenger bag. It may look like a runway item from the outside, but the inside is a mommy’s paradise: Scrunchy key clip, gusseted pockets, lipstick loops, sunglasses pocket, memory foam changing pad, anti-microbial lining and even a crumb drain!

Lassig Diaper BagLassig Green Label Diaper Bag ($190)
Eco-chic moms will love this chic and edgy bag, which is made entirely from recycled PET plastics. Stroller straps make it super easy to attach it to any buggy and a wet pocket is great for protecting your stuff from any damp offenders.

Timi & Leslie Dawn diaper bagTimi & Leslie Dawn Diaper Bag ($105)
When this bag steps into the right light, it looks just like a Balenciaga motorcycle bag. But you won’t find an insulated bottle bag, stroller straps, changing pad and multiple pockets in one of those. The taupe color matches everything in your wardrobe–including milk-stained t-shirts.

marc jacobs
Marc by Marc Jacobs Pretty Nylon Eliz-A-Baby Diaper Bag ($298)
Attention all downtown moms: This is the diaper bag for you! It’s hip and tough while still pretty and modern–just like the Marc by Marc Jacobs collection itself. With a bevy of interior pockets plus a changing pad and a cross-body strap, this stylish diaper bag is a home run for moms who are not willing to give up their love for designer labels.

 

Filed Under: Mom Style Tagged With: baby, mom style

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

On The Go Style

by Gugu Guru Leave a Comment

One thing is certain about motherhood, you will need to leave the house eventually and, when you do, you will need to carry things… LOTS of things… for baby. You’ll be toting diapers, bottles, an outfit change (maybe two!) and more. Having a baby, especially a newborn, makes it a challenge to use a compact or small bag.  However, there is a light at the end of the tunnel – as your baby grows and needs less stuff, your “on the go” style can evolve.

We love the Fiona mini cross-body diaper bag from Baby Cargo (seen here in poppin’ Cool Aqua) — especially for moms of tots who still need to haul around things but not quite as much.

Fiona

The genius thing about this bag is that you can expand it and use the grommets to slide over your stroller handles OR snap on to your deluxe stroller handle bar using the strap snaps.
Fiona Bag

Of course wearing black is a smart move because it’s oh so genius at hiding the “hiccups” (literally and figuratively) that can happen in a day in the life of a typical mom but a graphic accessory, like this houndstooth infinity scarf can take your all black attire from potentially drab to certainly fab. (These scarves are also great for in-between seasons.)

 

 

Filed Under: Chic And On The Go, Considered Casual, Mom Style Tagged With: mom style

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Taking Mommy Casual Up A Notch

by Gugu Guru Leave a Comment

There will be many times when you’re on an outing with baby that you’ll need to be stylish but agile. Hitting the local playground with your little one is a great example. It’s best to be traveling as light as possible so that you can enjoy the experience with baby, especially when he or she starts to get mobile.

A diaper backpack like the Fisher-Price Deluxe Sporty Diaper Backpack is a great, cute option for situations like this. Throw it on your back and be free to enjoy adventures with baby to the fullest.

71UIDyYxg0L._SL1200_

By the way: we especially love the wipes holder feature of this bag – genius point for Fisher-Price!

Fisher Price Backpack

 

On outings like this, it’s just not practical to wear heels while pushing a swing. Don’t get us wrong, we’ve seen moms pull it off but it’s not an easy feat…or should we say “feet”. A stylish shoe can do a new momma a whole lot of good. We love these Vans Classic Slip-On Unisex Casual Sneakers in a leopard print – they jazz up even the most casual of outfits and are good for most any season.

Filed Under: Considered Casual, Mom Style Tagged With: baby, mom style

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

Mommy Playdate Style

by Gugu Guru Leave a Comment

As a new mom, it may seem hard to motivate to get out of the house but once you get more into your routine, socializing is a must. Mommy Playdates might include light shopping or a lunch at a cafe with a friend with baby in tow.  You’ll want to look put together and stylish since you’ll be out in public, with some degree of practicality since you’re a new mom.

Here, our Chic & On The Go picks styled around the Skip Hop Duo Special Edition in Herringbone:

A chic tote that is versatile enough to go with most outfits, while also offering the functionality that new moms need.

Vince Camuto Women’s Harlen in Bronze Wash

Love these bluish bronzy booties that turn any outfit up a notch. Not too much of a heel gives you a lift without making them impractical for pushing a stroller.

DL1961 Women’s Florence Insta Sculpt Jeans

Two words: Insta Sculpt. ‘Nuff said.

VINCE Women’s Coastal Blue Rack Stitch V-Neck Sweater

We are utterly convinced that every woman needs a VINCE sweater in her wardrobe.

Ready, Set, Mommy Playdate.

_CPB4783x-sq-insta

Filed Under: Chic And On The Go, Mom Style Tagged With: mom style

JOIN TO OUR MAILING LIST!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

« Previous Page

Footer

Follow Us:

  • Facebook
  • Instagram
  • Pinterest
  • TikTok

COME AND GET IT!

Leave us your email to receive new posts and special offers for members only! Don't miss a thing!

· Midnight Theme

Copyright © 2025 · Guguguru, Corp. All Rights Reserved.