Gugu Guru simplifies collaborations with mom creators.

Teaching brands how to build mom creator communities.

Cause Driven

Cause-Driven Baby Registry: 4moms

by 1 Comment

Continuing with our Cause-Driven Registry with Nicole Ryan, this week we feature 4moms, whose aim is to make dramatically better baby gear by leveraging robotics, technology, and innovative design to solve parents’ problems. You may have heard of 4moms before, as they are the brain behind amazingly popular baby items such as the mamaRoo, bounceRoo, and breeze playard.

mR3_fanned out

 

The mamaRoo, one of their most famously known baby products has been a lifesaver for parents worldwide ever since it debuted on the market. The mamaRoo is unique (and much loved) because it bounces up and down and sways from side to side, just like parents do when comforting their babies. The mamaRoo features five unique motions and five speed options. Soothe your baby with one of the four built-in sounds, or connect any MP3 device to the mamaRoo. The mamaRoo seat offers full recline to allow baby to lie back and relax or sit up and play.

mmR3_lifestyle34moms Cares is the charitable arm of 4moms.  Their mission is to dramatically impact the lives of children and families in need through meaningful product donations, hospital discounts, and by supporting our local communities.

Over 300 maternity wards, NICUs, and pediatric units across the U.S. use the 4moms mamaRoo to comfort newborns. Doctors and nurses have found it transformational in caring for preemies and babies with severe conditions such as Neonatal Abstinence Syndrome. 4moms Cares offers a product discount to hospitals and health care centers.

In addition to helping individual families and non-profits on a monthly basis, 4moms Cares supports organizations like Operation Shower, The Good + Foundation and Project Sweet Peas with larger product donations.

Cause-Driven Baby Registry: Owlet

by Leave a Comment

Continuing with our Cause-Driven Registry with Nicole Ryan, this week we feature a different kind of mission with Owlet baby monitors. Owlet aims to create the highest quality product for the value, and ultimately envisions a day where every baby goes home from the hospital with a monitor like Owlet. It’s what they call the “car seat effect”…

40 years ago, nobody used a car seat when driving with their baby. Babies were held in laps. 40 years ago, about 400 babies died each year in car crashes. Obviously, that has totally changed today. You can’t leave the hospital without a car seat. Somebody came up with the idea of an infant safety seat, something convenient that also kept your baby safe.

owletlfiestyle

When we look at babies who pass away due to breathing problems, it’s about 4,000 infants per year. This is 10x more of a problem than car seats ever solved. The occurrences of healthy infants passing away at home in the crib due to breathing issues is far too high, and many of these deaths are preventable.

Owlet is working toward a future where far fewer tragedies are happening to the infants we love so much. The ability to integrate medical technology in a baby sock is going to change that. Owlet wants to create a world where every baby comes home from the hospital with a health monitor like the Owlet sock. It just makes sense. Infant health monitoring will become standard, and Owlet will be a leader in that. Owlet can provide a platform that gathers and collects data of health in the home.

JMC_6269

Cause-Driven Baby Registry: Cuddle + Kind

by Leave a Comment

Cuddle + Kind is known for their adorable stuffed animals, dolls and prints – all of which have a deeper meaning and give back to the larger community. Each of their dolls are ethically produced by artisans in Peru from premium natural cotton. All the dyes are non-toxic, making them a perfect soft toy for babies and toddlers. Each of their dolls and animals are available in two sizes and comes with a cute backstory and birthday. The detail into each little creature is impeccable, not one stitch was overlooked in the process! cuddle+kind hand-knit dolls (1) Each stuffed doll or animal comes with a signature quote which you can purchase in a gorgeous art print; these would make a perfect baby shower gift or nursery decor! cuddleandkindprints The best part about Cuddle + Kind is that for every purchase of a doll, they will donate 10 meals to children in need. Throw in an inspirational quote print and you’ll be donating another 5 meals, as well! Beyond the meals, all of their hand-knit dolls are ethically produced in Peru where they provide incredible artisans with a sustainable, fair trade income.

Cause-Driven Baby Registry: Lorena Canals (+ giveaway!)

by Leave a Comment

Continuing with our cause-driven registry picks: Lorena Canals rugs, already a favorite, staple brand of European mothers and fathers, are carefully handmade from 100% cotton, safe for any baby’s room. The dyes used are also non-toxic, which is important when you consider you’ll be laying your infant on the rug for tummy-time and as they grow they’ll be crawling around everywhere. The rugs are of the utmost softness, making it comfortable for parents to sit on the floor and little feet to jump and dance.

LCRugs1

The best part about Lorena Canals rugs is that you can wash these rugs right at home in your regular laundry machine. Lorena Canals understands that babies and kids can be messy, but you shouldn’t have to sacrifice style and ease! Not only are these rugs practical and safe, they’re also beyond stylish. They come in a plethora of colors and styles; these rugs will match any nursery theme, from polka dots, skulls, angel wings, butterflies, numbers, letters, clouds, stars, flags and more. Lorena Canals rugs will accent your child’s room now, and are guaranteed to become a family heirloom which you use for many, many years.

LCrugs2

What’s even more wonderful is that with the purchase of a Lorena Canals rug, a customer helps a child attend school in Northern India through the company’s Sakula project. Lorena Canals believes that education is the key to mobility and vital in breaking the poverty cycle. Their customers not only help children to get an education but also the opportunity to live a better life.

Cause-Driven Baby Registry: Finn + Emma

by 2 Comments

We continue our cause-driven registry campaign this week with Finn+Emma.

Finn + Emma, is a 100% organic baby clothing, toys, play gyms, and accessories one-stop-shop. Finn + Emma is a blend of classic and contemporary, modern and whimsical, stylish and utilitarian baby items, all of which are free from any toxic chemicals. Finn + Emma believes that beautiful and healthy baby items can be both sustainable and stylish; there is no need to sacrifice style to keep your baby safe from chemicals!

FinnEmma

Finn + Emma’s play gyms are made from a 100% birch wood frame finished with non-toxic stains and lacquers (free of lead, phthalate, nickel, mercury, and VOC’s). All of the attached wooden toys are non-toxic, made from all natural untreated indian hardwood buffed with vegetable seed wax. The knit dolls were made with phthalate-free rattles inside and hand knit from organic cotton. All of their clothing is 100% organic cotton and uses eco-friendly dyes, safe for your baby’s skin.

dogoodies1_grandeDo–goodies (pictured above) are lovies made from upcycled scraps of Finn + Emma products that are soft, hand-sewn in the U.S.A, and best of all — a portion of the purchase will be donated directly to KaBOOM!, a national non-profit dedicated to giving all kids the childhood they deserve, filled with balanced and active play.