Gugu Guru simplifies collaborations with mom creators.
Teaching brands how to build mom creator communities.
We’re huge fans of Primary.com for basic clothes for baby which will stand the test of time; their colors are gorgeous, their clothing soft, and we love how well they pair with Freshly Picked shoes!
We’re starting our rainbow of style off with The Blues, Baby!
Primary.com: Short Sleeve Baby Dress, Long Sleeve Baby Dress
Primary.com: Short Sleeve Babysuit, Long Sleeve Babysuit, The Baseball Babysuit, The Polo Babysuit
-Sponsored Post-
When the Gugu Guru team came across Happer Baby, and their bibs and towels, we knew we wanted to share their cuteness with everyone. It’s no shocker that Happer Baby was started by parents, as the products are all perfectly designed for ease, efficiency, comfortability, and of course – to make a good baby photo. Babies need things, like bibs and towels, and Happer has designed these essential baby items with adorable designs, and the utmost attention to practical details.
Happer Baby Hooded Baby Towel Blue Raccoon; Happer Baby Hooded Baby Towel Yellow Sheep
The hooded bath towels are made of 100% soft absorbent terry cotton, and will make your baby feel warm, cozy and dry after each bath. We’re a big fan of hooded towels, because it helps keep baby and toddler’s heads warm after a bath – especially in winter weather (however, this can also be used by the pool in summer and the hood is great for wrangling wet hair!). One of the main reasons we loved these towels was their size! It can sometimes feel silly to buy a bunch of cute hooded towels for a newborn, only to find that they grow out of them within a week; but, these Happer Hooded Towels are 31×35 inches, which means it will fit newborns, infants and toddlers. Plus, the large size is great to wrap them up and keep them warm. These make a perfect baby shower gift, as they are practical, adorable, and easy to ship directly from Amazon!
Happer Baby Bandana Drool Bibs, Western; Happer Baby Bandana Drool Bibs, Maritime
When it comes to bandana bibs, it’s important to find ones that are not only (obvi) cute, but also super comfortable on baby, and super absorbent, too. This is not always easy to find, yet, Happer Baby seems to hit the mark on all accounts. Made of 100% absorbent organic cotton on the front and 100% polyester fleece on the back, these are sure to absorb all the drool and spit up from your little one, making your life so much easier because won’t have to change their clothes a hundred times a day! We all know how much teething babies drool, and if the drool-soaked clothing sits too long on sensitive skin, it can cause a rash. It’s important to have a handy bib to absorb all the wetness.
We’re loving that the Happer Baby Bib Bandanas are adjustable as well. The adjustable snaps, instead of Velcro, don’t irritate babies’ skin or cause allergic reactions, plus, they are hard for babies to undo and take off. The bib bandanas will fit babies ages 3-24 months. The styles and designs are all gorgeous, with vivid colors and intricate details. They really don’t look like bibs, but more like fashion accessories! Each set (western and maritime) comes with four different bibs, so you don’t have to do the laundry everyday. They all match in their own way, so if you’re traveling, you can simply bring a set with you.
These bibs make a wonderful baby shower gift. Happer Baby also makes red and blue newborn caps, so you can send matching hats and bibs to anyone to celebrate a new baby. Also, an ideal gift for twins, as there are 4 in each set of bibs. The bibs are ideal for year round use, easily washable, and utterly adorable.
We’ve been lucky enough to have the wonderful See Kate Sew share some exclusive DIY projects for baby and mama over the past year, and today we’re rounding up some of her favorite projects from her website – have you tried any of these?
We would love to hear!
Baby Blankets:
Onesies:
Bibs + Burp Cloths:
Baby Clothes + Accessories :
Other Fun Projects:
-Sponsored Post-
With summer heating up, we wanted to share some great style gift ideas for baby showers this summer. Did you know it’s now a very popular trend to gift your best mom friend with a shower dress for her baby shower? Check out the ideas below and don’t forget to add these to your registry, too!
Mayarya is known for their cutting edge fashion designs for maternity and nursing wear. Made with soft, luxurious fabrics sourced from the best suppliers in the world, Mayarya collections offer investment pieces that are comfortable yet modern in design for women to enjoy before, during and after pregnancy. Founded by a mother (of course), Reika Kato Shetty, she uses her attention to fine details that are intrinsic to her Japanese background, experience of working for trendsetting boutiques in New York and Los Angeles to create unique pieces that every expectant mother is going to find refreshing.
We’re currently loving these four looks:
And for the little one, we’re big fans of Smockingbird Children’s Clothing for unique and adorable summer wear! Smockingbird’s mission is to create stylish and unique, yet affordable clothing for babies and children. Smockingbird has a unique selling style in that they use a pre-order style of selling which allows them to keep costs low. They also utilize social media to sell, and have daily sales on Facebook and Instagram. Instagram sales are daily at 11:00AM ET, 1:30PM ET and 8:30PM ET, and Facebook sales are weekly Tuesday 8:30PM ET and Saturday 7:00AM ET. Check out more about Smockingbird, too.
Here are some of our favorite summer picks for your little ones:
We love 80s Nostalgia over here at Gugu Guru, so we wanted to make sure you all pre-ordered your Freshly Picked + Care Bears moccasins! Could they be any cuter?
Click on each shoe to learn more about it!
Care Bears (pre-order): Part of the FP x Care Bears collection! Share your Care Bears nostalgia with this fun pink moccasin featuring classic Care Bears and rainbows. Paired with a pink peony sole featuring a special FP x Care Bears collaboration logo.
Funshine Bear (pre-order): Celebrate Care Bears nostalgia with this happy moccasin featuring a Funshine Bear belly badge on toe and Care Bears logo heart printed on the side. Paired with yellow colored leather fringe and heel with a special FP x Care Bears collaboration logo debossed on the sole.
Grumpy Bear (pre-order): Celebrate Care Bears nostalgia with this raincloud moccasin featuring a Grumpy Bear belly badge on toe and Care Bears logo heart printed on the side. Paired with purple-blue colored leather fringe and heel with a special FP x Care Bears collab logo debossed on the sole.
Tenderheart Bear (pre-order): Celebrate Care Bears nostalgia with this sweet moccasin featuring a Tenderheart Bear belly badge toe and Care Bears logo heart printed on the side. Paired with butterscotch leather fringe and heel with a special FP x Care Bears collab logo debossed on the sole.
-Sponsored Post-
Now that it’s summer, parents love to get outside with their little ones as much as possible; however, it’s not always easy to figure out what your baby should wear in the heat, right? We’re excited to introduce you to Lark Adventurewear – activewear for babies!
You can find Lark Adventurewear on their website, Facebook, Instagram.
Lark Adventurewear is the first and only activewear brand created for active parents and adventurous babies. Founded by an active new mom that wanted to enjoy the outdoors, but was frustrated that regular cotton baby clothes would leave her little one sticky, sweaty and uncomfortable while she was dry in her own workout gear. Like most inventors, she knew there had to be a better way, so she figured it out herself!
Lark Adventurewear is devoted to keeping infants and toddlers sweat-free, cool, protected and happy so that they (and you) can enjoy each day to the fullest. Their mission is to make quality baby clothes that can easily endure the daily life of an active infant or toddler — from the sandbox to a birthday party to dinner with the grandparents– wash and repeat. They believe in quality over quantity… and baby clothing is no exception. Lark Adventurewear is functional, fashionable, environmentally friendly, and totally safe for your little one’s sensitive skin. Getting outside is a great way to spend quality time with the whole family. We make baby clothes so parents and babies can stay active and explore the world around them in comfort.
Adult activewear is made with synthetic fabrics and chemical finishes in order to create moisture wicking properties. These synthetic fabrics and chemicals aren’t something anyone would want for your baby’s delicate skin. Lark Adventurewear has developed a proprietary natural, eco-friendly moisture wicking fabric. Using capillary action and benefits inherent to the natural fabrics they have chosen (cotton and bamboo), moisture is drawn away from a baby’s sensitive skin. Their activewear is Oeko-Tex® 100 Certified, whose standards ensure that our fabric is made with environmentally friendly processing. Lark Adventurewear also features easy-open tops and bottom-to-top zippers to make clothing and diaper changes as easy as possible. If you’re heading on an adventure with baby, be sure to stock up on Lark Adventurewear today! This also makes a perfect baby shower gift for an adventurous mama.
Need some tips for getting outdoors with baby? Head to this post to find out why we’re loving the BabyBjorn for hikes with baby. Plus, Summer Travel must have items for traveling with baby.
Thank you to Lark Adventurewear for making this sponsored post possible.
Who doesn’t love Target, right? The Target Dollar Spot is a must-visit location for any parent, and today we’re introducing you to Gugu Spot – our Target picks! This month we’re celebrating Pride, as June is Pride month and Target has some awesome ways to show your pride.
For the kids – we’re loving this assortment of fun t-shirts for babies, toddlers, and kids:
I Love My Dads shirt; Take Pride Shirt; I Love My Moms Shirt; Unicorn Shirt; Lion Pride Shirt; Love Makes a Family Onesie
For the parents – Target fun picks for summer celebrating Pride:
Rainbow picnic blanket; Rainbow beach bag; Love Conquers All shirt
Don’t forget to check out our registry guide for two-mama families, and baby registry must-haves for two-daddy families, too!
-Sponsored Post-
The Gugu Guru team comes across a lot of baby pajamas and clothing, but when it came to trying Bestaroo, we were shocked, and quite thrilled, with how incredibly soft they were. It’s no shocker that this relatively new company has taken the mom-and-baby world by storm, with their modern designs and butter soft fabric, they’re sure to become a favorite bedtime staple.
You can find Bestaroo on their website, Facebook, and Instagram.
What makes Bestaroo simply the softest material out there? As they explain, “We source the modal fibers from Austria from a company called Lenzing. The fibers are then sent to Thailand where the baby apparel is constructed. Lenzing Modal®, a modal fiber from Lenzing, is naturally soft on the skin and exceptionally ecological. The fiber is produced, using Edelweiss technology. Edelweiss stands for a “symbiotic” production process – pulp, the raw material, is produced at the same site as the Modal fiber itself. Thus production can be done while going easy on energy and other resources. Simply Edelweiss! Lenzing Modal®, a modal fiber from Lenzing, is extracted from beechwood. The beech tree is quite unique and has grown in Europe for a very long time. Directly from beechwood forests, Lenzing Modal® gives each and every textile a natural image.”
Bestaroo has pajamas, onesies, hats, and even the softest blankets – and editor’s note – these blankets are an amazing size! They are sure to “fit” your little one way into toddlerhood. The blankets, made from modal and spandex, are the perfect way to wrap up your babies and toddlers, giving them the perfect amount of snug, while still staying cool.
The thought process and attention put into Bestaroo’s clothing is very evident; although the clothing has a more snug-cut to it, it is soft and stretchy enough for babies to scoot, crawl, run and jump, all with ease. Our editor tried a bunch of styles on her 11 month old, and not only were the pajamas adorable enough to wear out of the house, but everything washed perfectly and came out looking brand new.
Thank you to Bestaroo for making this sponsored post possible.
-Sponsored Post-
Melbourne, Australia-based ergoPouch was founded in 2009 by Alina Sack. As a mother, Sack drew on her own personal experiences of sleep deprivation to come up with innovative products designed to help babies and kids get a better night’s sleep. The award-winning ergoPouch collection includes premium quality baby swaddles, sleeping bags and sleep suits available from birth to 6 years. All ergoPouch products are made with natural fibers including Organic Cotton, Bamboo and Merino. ergoPouch products offer great functionality and versatility with swaddles that can easily transition to a sleeping bag, and sleep suits that convert from bags to suits with legs for easy use from bassinet to stroller.
You can find ergoPouch on their website, Facebook, Instagram, and Twitter. You can buy any of the ergoPouch sleep items at Babies R Us.
The organic natural fibers that make up the ergoPouch are breathable and skin friendly, which keeps baby at an even and controlled temperature, unlike with polyester. ergoPouch offers a range of tog (warmth) ratings available to suit every temperature and every season, so you can pick the suits perfect for your baby at all times of the year. The .2 tog Ergococoon swaddle is designed to be easy to use and difficult to escape from! The simple zip up design will keep baby snug and securely swaddled without the need for complicated wrapping. For babies 0-4 months, the Ergococoon swaddles with arms in to contain natural startle reflex, and at 4-12 months transition from swaddle to sleep bag (arms out) with armhole poppers. The two way zipper makes diaper changes super easy, too!
ergoPouch Baby Sleeping Bags come in a range of fabrics and tog ratings to suit your little one – if you’re transitioning out of your ergoCocoon you might try a jersey sleeping bag. Made with organic cotton they have the same super soft feel as the ergoCocoon and come in size 8-24 months only. For a more luxurious feel, the organic cotton sheeting Sleeping Bags are made with 600+ thread count and organic cotton fillings. They have unique stretch inserts on the sides and shoulders to allow babies to move more freely and comfortably while they sleep.
For ages 2 years through six years, the award winning ergoPouch Sleep Suit converts from a Sleeping Bag to a Sleep Suit with legs using zippers – making the transition from crib to stroller or car an easy one. Like the Ergococoon Sleeping bags, ergoPouch Sleep Suit Bags are a safe way to keep baby warm without the need for extra blankets, which can place baby or child at an increase risk of SIDS. This is also a perfect choice for older babies and toddlers who like freedom of movement, with grip pads on the feet for little walkers. The Sleep Suit Bag is made from a skin-friendly organic cotton outer layer with a breathable cotton filling.
Thank you to ergoPouch for making this post possible.
The Gugu Guru team first fell in love with Softsie when Live Sweet Photography included them in the registry ideas for adoption mamas. When our team got our hands on some to try, we fell head over heels for their modern designs, adorable fit, but most of all – how incredibly soft they are – hence the name! Why are Softsie pajamas, hats, and bibs SO soft? Read on to find out!
You can find Softsie on their website, Instagram, and Facebook.
Natalie started Softsie after her daughter was suffering from itchy eczema and dry skin; after struggling to reapply lotion on a squirmy baby all day long, Natalie stumbled upon a brilliant idea – why not infuse her pajamas with lotions and oils to help moisturize and hydrate her baby’s skin all night long? And from there, Softsie was born!
Infused into the Softsie Footie are Aloe Vera, Jojoba Oil, and Vitamin E. These ingredients are infused into our fabric through a capsulation process. Microscopic, airtight and waterproof capsules are applied by immersing or “dipping” knitted fabric in a controlled laboratory setting. The fabric is then laid out to dry, and as the fabric dries, the infusion becomes deeply embedded into the yarns of the fabric. The capsules open to release the treatment only when the fabric is touched or rubbed by human skin. Essentially, every time an infused garment is worn, the capsules break open and the materials are released gently.
The Softsie clothing is made of a cotton jersey fleece with the following properties (47% modal, 47% cotton, and 6% lycra). Their fabric is of medium weight and incredibly, super-duper, buttery soft. The fabric is cozy yet breathable, and can be worn comfortably all year round. The infused products are organic, all-natural, hypoallergenic, Fragrance-free, Nut-free, Dairy-free, and Vegan – plus everything is machine washable! Softsie is made in the United States and offers gender neutral, modern colors and prints that are fun and stylish. These would make a wonderful baby shower gift!
