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Baby Registry

Video Overview: Colgate zenBaby Collection

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The zenBaby Collection from Colgate is their most innovative mattress line yet, as it is designed with KulKote®, a groundbreaking water-based temperature-regulating technology that helps create a tranquil and secure, zen-like environment for baby to relax and sleep.

Thank you to our brand partners at Colgate Mattress for making this sponsored video possible.

Filed Under: Baby Registry, Back To Sleep, Sleep

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As Seen at The Chicago Baby Show

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Chicago-based Gugu Guru Registry Consultants, Abby and Lauren, hit the Chicago Baby Show Here’s a round up and sneak peek of some of the new and cool products they saw at the show.

Coral UV – This sterilizer and dryer doesn’t use any water so pretty much anything can go in it from bottles to toys to remote controls and more. The product uses UV light to sterilize. Plus it’s a good size to hold items, but also not so big that it takes up a lot of space.

Japanese company, The People Toy Co., is known for creating innovative and fun products for babies and children. The Mochi line of teethers and toys are comprised of 51% food-grade rice and are free of harmful adhesives and paints. You can’t get more eco-friendly than that. Their People Blocks Toys are 6 piece sets, great for toddlers, great for travel, magnetic and don’t make a ton of noise! Their Brain Builders is a line made for baby that matches certain developmental stages. They also have a development guide to help parents understand why certain toys are great for certain ages.

Momma Gourmet: Momma Gourmet is a local Chicago subscription service that will ship you organic produce to make your own baby food weekly! Comes with instruction/recipe cards, enough organic produce for leftovers (great for multiples!) and will introduce food in a way to help identify allergies (if they are present).

Nomi by Evomove: This was hands down our favorite new product! It is created by the people who came up with the Stokke Tripp Trapp as an updated version to the highchair. It will also convert to a baby seat and a chair that will hold up to 300lbs.

Love to Dream Sleep Suit: Such a soft alternative for older babies once they have outgrown the sleepsack stage. This lightweight material is like sleeping wrapped in a cloud!

Micuna Bassinet and Bassinet Luce: A great bedside bassinet ready to help you through the early days. Also completely customizable to have it match the style you are looking for.

Micralite Strollers by Silver Cross: Three different strollers to meet everyone’s needs with lots of easy to use functions at an affordable price.

Filed Under: Baby Registry, Shopping, Trend Reports

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Pregnancy Pack : Domino’s

by Gugu Guru 1 Comment

 Didn’t you know pizza is an essential baby registry item? It totally is – takes the stress out of making dinner for everyone and added bonus: leftover pizza is a delicious middle of the night snack.

Check out some of our delicious Pregnancy Pack essential items!

Mom Life Must Haves: Tell the world you are indeed…still pregnant, with this adorable Mom Life Must Haves shirt!

Dana’s Bakery: Founded by Dana Pollack in 2012, Dana’s Bakery specializes in creative takes on macaron flavors, like Rosé and Pink Lemonade, and cookies like a rainbow twist on the classic Black & White. Can’t decide how to tame the sweet tooth? Dana’s Bakery’s Mookies™ hide a flavored macaron baked inside a cookie so you can have the best of both.

Edoughble: Edoughble lets you safely satisfy your cookie dough cravings during the full 9 months (who’s counting?!) without the worry!  With the straight from the mixing bowl taste, premium, all natural & non-GMO chef quality ingredients all made by a mom who just wanted to eat cookie dough.

Lifestyle photo via Aly Funk

Filed Under: Baby Registry, Dominos, Foodie Finds Tagged With: food

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Diaper Brand to Check Out: ABBY & FINN

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First and foremost, this post is not sponsored. (Honestly, we are not even sure that ABBY & FINN knows about Gugu Guru – haha!)

So, we admit it: sometimes when a new brand comes out, we’re a little jaded. For example, there are so many diaper brands to choose from out there that when a new diaper brand hits the shelves, the Gugu Guru team says, “These guys better be doing something really different if they’re going to stand out in this category.” You see, there are a lot of fish in the sea when it comes to baby products – whether it’s disposable diapers, strollers or bottles. So you really need to bring your A game if you’re going to introduce a product in a sea of similar baby products.  That’s why we are loving ABBY & FINN – they’re standing out from the crowd and, quite simply, doing a lot of things right in our opinion.

ABBY & FINN DIAPERS REVIEW

Let’s start first with what ABBY & FINN is and what it has to offer: it’s a diapers and wipes subscription service. Here are six things we like about ABBY & FINN and what makes it stand out from other similar disposable diaper brands and subscription services out there:

  1. The products are high quality, super soft with high absorbency but also really, really affordable (if you’re currently using or planning on using disposable diapers, affordability is key because you’ll go through a lot of them.) In fact, the ABBY&FINN brand was founded on the principle that the world needs to be rid of “overpriced diapers.” Can we get an amen, parents?
  2. The line is natural – using no harmful chemicals or substances.
  3. You don’t have to worry about any kind of commitment or your credit card being charged even though you thought you canceled on time. Nope – none of that hassle. With ABBY & FINN, you can pause, cancel or edit at any time.
  4. The designs are crowd-sourced, which is just cool because, well, community rocks.
  5. Probably our favorite aspect of this service is just how customizable it is. You can choose multiple sizes in a single box because, as many seasoned parents can attest, babies grow and sometimes they grow so dang fast that the diaper that fit yesterday doesn’t tomorrow.
  6. Last but certainly not least, this is a company with an amazing mission. ABBY & FINN’s goal is to provide 1,000,000 diapers to families in need. With every subscription, they donate to these families and they’re at a little over one-quarter of their goal at the time this post was published.

ABBY & FINN DIAPERS REVIEW

Filed Under: Baby Registry, Bath & Diapering, Budget, Cause Driven, Diapering

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Product Discovery: Curasalve Natural Diaper Rash Cream

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We just discovered an organic, natural diaper rash cream line called Curasalve that we’re excited about and we wanted to share it with our readers. One thing that we hear pretty much on the daily from our community of parents is that they’re looking for the newest, high quality natural and organic products for parenting.  What we’re loving about the Curasalve natural diaper rash cream line is the ingredient safety and transparency. The brand offers one product for prevention and one product for treatment.

You might want to consider Curasalve if: you’re interested in eco-friendly and organic products for your babe and are willing to spend a bit more to get quality, natural products and/or your baby has sensitive skin and you haven’t had any luck with other treatments available.

natural diaper rash cream

Let’s start with the Prevention Cream.  As the product name suggests, this natural diaper rash cream is a preventative measure so that parents can stop diaper rash before it happens. Just apply the prevention cream daily between diaper changes as an effective moisture barrier to irritants in the diaper. It’s 100% organic and free of parabens, phthalates, fragrances, silicones, dimethicone, petrolatum, mineral oil, lanolin, petroleum, PEGs and dyes (some of the yucky stuff found in other diapering products) so you don’t have to worry about what you’re applying to your baby’s bum.

natural diaper rash cream

And for even the most stubborn and irritating diaper rashes, Curasalve offers its Treatment Paste natural diaper rash cream that contains skin nourishing agents like coconut oil and soothing aloe vera.

You can purchase both of these products as a set in the Bundle.

Because we have a huge soft spot for mom entrepreneurs, we also love that Curasalve was founded by one. Kelley, mom to beautiful Guiliana, started this company to give parents the peace of mind in knowing there is a diaper cream brand free of harmful toxins that still works fast.

Filed Under: Baby Registry, Bath & Diapering, Diapering

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Best Baby Wipes for Your Baby’s Bum

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When it comes to your baby, you’re always going to want the best baby wipes, as babies’ skin can be sensitive, and with many diaper changes a day, you want the best baby wipes that won’t irritate their precious little bottoms. The best baby wipes for your little one, and that will easily transition into toddlerhood, are WaterWipes. WaterWipes are a one-of-a-kind baby wipe that is not only safe for baby, but all members of the household.

WaterWipes are made of 99.9% water and a drop of fruit extract, making them the best baby wipes for babies with even the most sensitive of skin. The water is specially purified and softened, and a tiny drop of grapefruit seed extract acts as a natural skin conditioner. Because WaterWipes are hypoallergenic, they won’t irritate the skin; instead, they may actually help to avoid diaper rash and other skin conditions. WaterWipes has even been awarded the National Eczema Association Seal of Acceptance as they are the best baby wipes for babies with allergies or eczema.

As we know, many parents use baby wipes for other uses, too! And WaterWipes are the best baby wipes for multi-purpose use; whether it is giving baby a wash, cleaning your toddler’s hands, or even your own face – WaterWipes are the best baby wipes for the family, as they are fragrance- and alcohol-free, suitable from birth on and simply contain 99.9% purified water and a small drop of fruit extract. You can’t get more wholesome than that!

Check out our Gugu Concierge baby planner in chief, Julie, and her take on WaterWipes here:

Thank you to WaterWipes for making this post possible!

Filed Under: Baby Registry, Bath & Diapering, Diapering, Essentials Tagged With: diapering

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Best Diaper Pail Pick: Diaper Dékor

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One of the top recommended baby items for any baby registry is a diaper pail, and we have the best diaper pail pick for all parents, styles, home decor, and homes with the Diaper Dékor. From being one of the most cost-effective diaper pails on the market to the fact that it can be converted to a regular trash can when baby is out of diapers, there are so many reasons that the Diaper Dékor is our best diaper pail pick. Read on to see why it’s so important to have the best diaper pail pick in your baby’s nursery.

best diaper pail

Diaper Dékor is unique in that it is a totally hands free diaper pail, which easily makes it a best diaper pail pick for parents, as it makes life easy without having to shove a dirty diaper into an overstuffed pail! The Diaper Dékor is the best diaper pail for efficiency, as you simply have to step on the pail, drop the diaper in, and you’re done!

What’s even nicer is that the Diaper Dékor comes in three sizes, so it can fit any household or need. The Dékor Plus Size holds up to 60 newborn diapers and comes in white, gray, mint, blue or pink; this size is the best diaper pail pick for families of multiples or who only want one diaper pail in the house. The Dékor Classic, “regular” size can hold up to 45 newborn diapers and comes in white or gray; it is a best diaper pail pick for smaller nurseries, grandparents houses, or for having one diaper pail upstairs and one downstairs. The Dékor Mini is the compact size, only comes in white, and holds up to 25 newborn diapers; it’s the best diaper pail pick for a secondary diaper pail, grandparents house, or the bathroom.

best diaper pail

Parents also love Diaper Dékor diaper pails because Dékor refills are continuous liners. No preset length means you can throw away one diaper or a butt load (pun intended) without wasting a whole bag. When ready to empty, open door and pull out the liner. Cut liner above the dirty diapers with the Child Proof Cutter. Tie a new knot in the liner and you are done! Dékor has a Safety Lock for the trap door to keep kids out where the diapers go in. The Front Button keeps top frame closed to prevent access to the refill. The child proof cutter positioned inside the access door stops little fingers from cutting themselves. The access door automatically locks when pushed closed.

best diaper pail

Most importantly though, Diaper Dékor keeps the smells away! Tough ABS Plastic doesn’t absorb odors, won’t scratch, dent or rust, and can be safely cleaned with household cleaners. Dual rubber seals under Odorkeeper™ Trap Door and under the lid seals in odors, keeping them out of your nursery. Plus, the Diaper Dékor is the best diaper pail for cloth diapers, too! You can use the Dékor when using cloth diapers with the Dékor Cloth Diaper Pail Liner. Special coating prevents leaking and wicking through of wet diapers, and it can be used over and over again just like your cloth diapers. Brilliant! There are so many reasons the Diaper Dékor is the best diaper pail for your family, cloth or disposable diapers, small or large dwelling, there is always a Dékor for you!

You can find Diaper Dékor on Instagram and Facebook. Looking for the best baby swaddle to add to your registry? See why Love To Dream™ is our pick.

Filed Under: Baby Registry, Bath & Diapering, Diapering, Ecofriendly, Economical Picks, Essentials, Gear, Nursery, Nursery Style Tagged With: decor, diapering

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Keeping Your Diaper Bag “Spring Clean”

by Gugu Guru 1 Comment

It’s a fact, when you’re a mom, you lug around a lot of “stuff”. And every seasoned mom knows that sometimes the “stuff” that you need to carry in your bag can be a bit unsavory (sealed ziplock bag with poopy diaper or a pair of soaking wet, dirty toddler socks, anyone?)  That is why the team at Gugu Guru loves the SmartGear Diaper Bag and the new Weekender Bag from Baby K’tan. 71xhM85VTpL._SX522_ What makes this bag so different and just so genius is that it includes a built-in wetbag with antibacterial lining and water-tight zipper as well as antibacterial pockets that kill germs and odor causing bacteria. 71KZyzexEXL._SX522_-2And – if you didn’t know already – a bevy of pockets is absolutely mandatory to keeping your life organized with a baby.  In our post 7 Tips For A Clutter-Free Life with Kids, Shira Gill suggests creating a diaper bag list “so you can make sure you are stocked up on the essentials before running out the door. Make sure to include healthy snacks, hand sanitizer, lip balm, etc. for your own self care.” The Baby K’tan has you covered here, with a total of 12 functional pockets to store all your essentials and more.

BKSG_DIAPERBAG_BLACK_PT02

But we all know that none of this really matters unless the bag is fashionable as well as functional. Baby K’tan gets a big check mark here too with the cute designs (including unisex styles for dad) with over the shoulder and stroller-bar straps included.

Also check out The Weekender Bag from Baby K’tan. It has a total of nine compartments for all your essentials, including a built-in antibacterial wet bag, an extra large insulated pocket to keep food cold and a padded laptop pocket for devices up to 14″. For baby it is outfitted with a matching changing pad with antibacterial lining, a wipes case for easy access wipes pocket and an antimicrobial pacifier pouch.

 

Filed Under: Baby Registry, Bath & Diapering, Chic And On The Go, Dad Style, Diapering, Gear, Gift Ideas, Mom Style, Spring Cleaning, Travel Tagged With: baby, baby essentials, gifts, mom style

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Best Baby Books to Check Out for Your Registry

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Did you know that you can (and should) read to baby from Day 1? There are so many benefits to reading with your little one from bonding, to inspiring a love of learning and obviously teaching your child about concepts like shapes, numbers, colors and more. Reading will serve as the foundation for your baby’s communication. Lately, we’ve been asked a lot about the best baby books to check out for your registry. Here, we’ve rounded up some tried-and-true best baby books – a list of favorites for the infancy stage from the team here at Gugu Guru.

Black & White by Tana Hoban In the early stages of infancy, babies are not able to see colors. Hoban’s books for children, especially her black & white series, are known and loved throughout the world as the best baby books. These books may be simple enough, but Tana’s photography is nothing short of sophisticated, with her work being exhibited at museums and galleries like the MOMA in New York.

First 100 Words The title of this book pretty much sums it up. You and your little one can practice and learn some essential first words and pictures with this bright board book that is softly padded for little hands.

Manhattan Toy Wimmer-Ferguson See and Say Board Book Another high contrast, black & white developmental favorite book for your babe. As a bonus, this book comes features a baby-safe mirror for self-discovery.

Taf Toys 3 In 1 Soft Baby Book This soft baby book pretty much has it all – high contrast black & white side and a colorful side. What’s more is that this book also doubles as a developmental toy with crinkling sound effect features and a mirror, among other things.

best baby books

Manhattan Toy Where’s The Bone?
We shouldn’t play favorites but we really do love this soft activity book with a tethered toy. This adorable book offers your little unique pages of colorful and tactile fabrics. Plus, the velcro-like closure and loop attachment make it a perfect travel time toy.

Filed Under: Baby Registry, Books Tagged With: books

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Summer Travel Must Haves with Baby K’tan

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Summer is the season for fun getaways but for some new parents, traveling with a babe – whether by car, air or rail – can seem daunting. However, if you equip yourself with the right gear, summer travel can be a snap. In this post, we’ve partnered with our friends at Baby K’tan to feature some of our favorite products for summer travel.

Top Summer Travel Pick: The Baby K’tan Active Baby Carrier

summer travel with active

Regardless of season, there is arguably nothing that is more necessary for travel than a great baby carrier. For air travel, it is an absolute must because you’re likely going to have to at least gate check your stroller and a carrier gives you the vital capability of keeping baby safe, hands-free.

However, for summer travel and hot weather in general, not all carriers are made the same.  The Baby K’tan Active Baby Carrier is the ideal carrier for warmer days.  Why?  The Baby K’tan Active Baby Carrier is constructed with a high-tech sport mesh performance fabric that wicks away moisture and sweat – keeping both parent and baby cool even on the most sticky and humid days. Moreover, since pediatricians don’t recommend applying sunscreen on infants under 6 months, this carrier will help protect baby’s sensitive skin. How so? In addition to acting as a sun shade for baby, the unique fabric blocks over 90% of the sun’s harmful UVA and UVB rays.

Here are some other products we love for summer travel with baby(s) in tow:

  • Of course, you first need a bag to pack. We love the Baby K’tan Weekender, which is roomy enough to fit all your essentials but compact enough to throw in the overhead bin.
  • For pregnant or nursing moms, we absolutely LOVE this easy essential from Belabumbum: the Reversible Maternity & Nursing Dress. (Hint: use code GUGUGURU for 10% OFF plus FREE shipping.)
  • Unfortunately, it doesn’t matter if it’s summer or not, when you travel with a baby you will be exposing him or her to new germs and also generally disrupting your routine. The Fridababy Baby Basics Kit has everything you will need for baby care in a wristlet style silicone carrying case.
  • If flying, the TSA does allow you to carry formula, breast milk and juice in excess of 3.4 ounces in your carry-on bag but you’ll have to let them know before you start the security screening process.  We are big fans of Dr. Brown’s bottles and sippy cups for feeding on-the-go. Plus Baby K’tan’s awesome diaper bag offers two insulated bottle pockets for storage.
  • Once you get to your destination, some essentials for sleep include a compact and wireless monitor such as our favorite the Evoz, a Crane travel humidifier (read why this is a must for traveling while breastfeeding), some swaddles or a sleep suit if baby is out of the swaddle and a safe, portable sleep space such as the 4moms Breeze GO (that also offers a super quick one-push set up and convenient carrying bag.)
  • Lastly, a great travel system that includes a car seat and a stroller is an absolute must for most types of summer travel with an infant. We are huge fans of the Britax B-Free & Endeavours Travel System for a number of reasons. First and foremost, in our opinion, it is the top of the line brand when it comes to next-level safety. For summer travel, we love that it boasts an expandable canopy on the Britax stroller protects your baby from the sun. It also has seven pockets and an extra-large storage basket offering plenty of room for baby’s gear, and yours.

Filed Under: Baby Registry, Travel Tagged With: babywearing, travel

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